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Sporting Goods Stores

Sporting Goods Stores

Brief Excerpt from Industry Overview Chapter:

Companies in this industry operate physical retail stores specializing in sporting goods, athletic and fitness wear, fitness equipment, and related products. Major companies include Cabela's and its parent company Bass Pro Shops, Big 5, Dick's Sporting Goods, Hibbett Sports, and REI (all based in the US), as well as FGL Sports (Canada), Decathlon and Groupe Go Sport (France), and Sports Direct International (UK).


Demand is driven by population demographics and consumer income. The profitability of individual companies depends on merchandising and marketing skills. Large chains have an advantage in stocking a wide variety of goods. Small companies and specialty retailers can compete successfully by carrying a deeper product line in specialized sports, hiring knowledgeable staff, offering repair services, or by serving a local market. The US industry is concentrated: the 20 largest companies account for about 55% of revenue.


Sports equipment accounts for 60% of industry revenue; clothing, 20%; and footwear, 10%. Major equipment categories include team sports, exercise, hunting and firearms, golf, fishing, and camping.

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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