Internet Publishing, Broadcasting & Search Portals
Brief Excerpt from Industry Overview Chapter:
Companies in this industry publish and/or broadcast content on the internet, or operate websites designed to help people find content online. Major companies include Alphabet, Meta, Netflix, and Twitter (all based in the US), as well as Baidu, NetEase, and Tencent (all based in China) and NAVER (South Korea).
The profitability of individual companies depends on their ability to deliver relevant entertainment and information to the most people, and to offer advertisers desirable target markets. Advertising is a major source of industry revenue, accounting for more than half of US revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Sales of online advertising account for about 70% of US industry revenue; sales of digital subscriptions (access to databases, e-books, periodicals, and games) make up about 30%. Other revenue sources (about 5%) include desktop search and display formats, desktop classifieds, and lead generation.
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