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Graphic Design Services

Publisher First Research, Inc.
Published Aug 11, 2025
SKU # FRRS20314438

Description

Brief Excerpt from Industry Overview Chapter:Companies in this industry plan, design, and manage the production of visual communications involving graphic art and illustrations. No major companies dominate the industry.COMPETITIVE LANDSCAPERegional economic activity drives demand, because most graphic design firms are small and work locally. The profitability of individual companies depends on accurate bidding, timely delivery of projects, and a steady volume of work. Large companies have advantages in marketing and sales, breadth of services, delivery of complex projects, and supporting ongoing contracts. Small companies can compete effectively by responding more quickly, adopting new trends, and specializing by services or markets. The US industry is highly fragmented: the 50 largest companies account for about 20% of revenue.PRODUCTS, OPERATIONS & TECHNOLOGYMajor industry services are graphic design services, except for advertising (about 75% of industry revenue) and web site design and development (about 8%). Other services include graphic interface and interaction design (about 7%), and advertising creative (about 6%).

Table of Contents

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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