Brief Excerpt from Industry Overview Chapter:
Companies in this industry conduct funerals and provide burial-related services. Major companies include Service Corporation International (SCI), Carriage Services, and StoneMor (all based in the US), along with Arbor Memorial (Canada), Dignity (UK), and Funespaña (Spain).
Demand for services is driven mainly by local mortality rates and the population of aging people. The profitability of individual companies depends on sales and marketing and efficient operations, because local demand is relatively fixed. The main advantage of large companies is their ability to share resources (limos and hearses, embalmers, and marketing) among clusters of funeral homes. Small operators can compete successfully by developing superior local reputations. The US industry is fragmented: the 50 largest companies account for about 25% of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Pre-burial services, which include embalming and cosmetic preparation, transportation, and memorial services, account for about 40% of revenue; sales of caskets and other funeral goods make up about 30%. Other sources of revenue include interment and sale of cemetery lots. Many funeral homes offer cremation services.
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