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Direct Marketing Services

Publisher First Research, Inc.
Published Jun 23, 2025
SKU # FRRS20124034

Description

Brief Excerpt from Industry Overview Chapter:

Companies in this industry develop advertising campaigns and related materials for direct distribution to customers by mail or online. Major companies include Epsilon Data Management, Harland Clarke, Harte Hanks, Merkle, and VML (all based in the US).

COMPETITIVE LANDSCAPE

Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and marketing ability. Large companies have economies of scale in database analytics, marketing, and automated operations, which allow them to compete more aggressively on price. Small companies can compete effectively by specializing in a particular industry, geographic market, or service type. The US industry is concentrated: the 50 largest firms account for about 50% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major services include direct mail advertising (about 75% of industry revenue), letter shop services (10%), and direct mail advertising printing (10%). Other offerings account for about 5% of the industry revenue.

Table of Contents

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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