Brief Excerpt from Industry Overview Chapter:
Companies in this industry manufacture boats intended primarily for consumers' personal use, including inboard and outboard motor boats, sailboats, rowboats, yachts, and rubber and plastic inflatable boats. Major US companies include Brunswick, Malibu Boats, Marine Products, MasterCraft Boat Holdings, and Viking Yacht.
Demand from end users depends on consumer income. The profitability of individual companies is linked to manufacturing efficiencies. Large companies have advantages in marketing and distribution. Small companies can compete by specializing in niche markets. The US industry is concentrated: the largest 50 companies generate about 75% of revenuee.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major product segments of boat building companies include plastic motorboats and outboards, which account about 40%, wood or metal motorboats and outboard (about 20%), plastic center console motorboats and outboard (about 20%). Other products include wood or metal pontoon, fish and ski motorboats and outboard, inboard-outdrive boats.
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