
Whiskey Market
Description
Whiskey Market
The Whiskey market was valued at USD 69.5 billion in 2023, and it is projected to reach USD 131.0 billion by 2034, at an estimated CAGR of 6.8% during the forecast period.
Premiumization:
There is a growing trend towards premiumization within the whiskey market, with consumers increasingly
willing to pay higher prices for quality and luxury spirits. This trend is driven by a desire for unique and
artisanal products, as well as the perception of higher quality associated with premium brands.
Craft Whiskey:
Craft whiskey has gained popularity in recent years, with consumers seeking out small-batch, artisanal
offerings that emphasize quality, authenticity, and unique flavor profiles. Craft distilleries are innovating with
experimental aging techniques, local ingredients, and innovative flavors to differentiate themselves in the
market.
Flavored Whiskey:
Flavored whiskey has emerged as a significant trend, particularly among younger consumers and those new
to whiskey. Flavors such as honey, cinnamon, apple, and maple are added to whiskey to create sweeter and
more approachable products that appeal to a broader audience.
Rise of Rye Whiskey:
Rye whiskey has experienced a resurgence in popularity, driven by its spicy and bold flavor profile, as well as
its historical significance in American whiskey culture. Consumers are increasingly seeking out rye whiskey as
an alternative to traditional bourbon, leading to increased production and availability of rye expressions.
International Growth:
The whiskey market is expanding globally, with increasing demand for American, Scotch, Irish, and Japanese
whiskies in markets around the world. Emerging economies, particularly in Asia-Pacific and Latin America,
present significant growth opportunities for whiskey producers as disposable incomes rise and consumer
tastes evolve.
Health and Wellness:
While whiskey is often associated with indulgence, there is a growing emphasis on health and wellness in
consumer preferences. This trend has led to increased interest in low-alcohol or no-alcohol alternatives, as well as whiskey brands that promote natural ingredients, transparency, and sustainability in their production
processes.
Table of Contents
548 Pages
- Chapter 1 Executive Summary
- 1.1 Business Trends
- 1.1.1 Premiumization:
- 1.1.2 Craft Whiskey:
- 1.1.3 Flavored Whiskey:
- 1.1.4 Rise of Rye Whiskey:
- 1.1.5 International Growth:
- 1.1.6 Health and Wellness:
- 1.1.7 E-commerce and Direct-to-Consumer Sales:
- 1.1.8 Sustainability and Social Responsibility:
- 1.1.9 Digital Marketing and Influencer Engagement:
- 1.1.10 Regulatory Challenges:
- 1.2 Whiskey Market: COVID-19 Outbreak
- 1.2.1 On-Premise Closures:
- 1.2.2 Shift to Off-Premise Channels:
- 1.2.3 E-commerce Growth:
- 1.2.4 Premiumization Trends:
- 1.2.5 Supply Chain Disruptions:
- 1.2.6 Consumer Behavior Changes:
- 1.2.7 Shift in Consumption Occasions:
- 1.2.8 Long-Term Market Trends:
- Chapter 2 Introduction
- 2.1 Market Research Methodology
- 2.1.1 Research Process
- 2.1.2 Primary Research
- 2.1.3 Secondary Research
- 2.1.4 Data Collection Technique
- 2.1.5 Data Sources
- 2.2 Market Estimation Methodology
- 2.2.1 Limitations of the Study
- 2.3 Product Picture of Whiskey
- 2.4 Global Whiskey Market: Classification
- 2.5 Years Considered for the Study
- Chapter 3 Market Characteristics
- 3.1 Market Definition
- Chapter 4 Global Whiskey Market Insights
- 4.1 Covid-19 impact on Global economy
- 4.2 Industry Value Chain
- 4.2.1 Raw Materials Sourcing:
- 4.2.2 Production and Distillation:
- 4.2.3 Aging and Maturation:
- 4.2.4 Blending and Bottling:
- 4.2.5 Marketing and Distribution:
- 4.2.6 Sales and Consumption:
- 4.2.7 After-Sales Support and Customer Service:
- Chapter 5 Macroeconomic Indicators
- 5.1 Macro Economic Outlook
- 5.1.1 Selected Economies Real GDP Growth (% change)
- Chapter 6 Recent Developments
- 6.1 Recent Developments
- 6.1.1 Precision Distillation Technologies:
- 6.1.2 Innovative Aging Techniques:
- 6.1.3 Barrel Monitoring and Tracking Systems:
- 6.1.4 Smart Packaging Solutions:
- 6.1.5 Blockchain Traceability:
- 6.1.6 Sustainable Production Practices:
- 6.1.7 Digital Marketing and E-commerce Platforms:
- Chapter 7 Market Dynamics
- 7.1 Drivers
- 7.1.1 Premiumization Trend in whiskey
- 7.1.2 International Expansion and Emerging Markets
- 7.2 Restraints
- 7.2.1 Stringent regulations regarding advertisement of whiskey
- 7.2.2 Health and Social Concerns
- 7.3 Opportunities
- 7.3.1 Rise in demand for organic whiskey
- 7.3.2 Innovation in Flavor and Aging
- 7.4 Market Trends
- 7.4.1 Premiumization and Craft Movement:
- 7.4.2 Flavor Innovation and Experimentation:
- 7.4.3 Globalization and International Expansion:
- 7.4.4 Sustainability and Environmental Responsibility:
- 7.4.5 Digitalization and E-commerce:
- 7.4.6 Health and Wellness Trends:
- Chapter 8 Risk Analysis
- 8.1 Demand & Supply Risk
- 8.1.1 Demand Risks:
- 8.1.2 Supply Risks:
- 8.2 Recent developments around Whiskey industry (2023 – till date)
- Chapter 9 Market Analysis
- 9.1 Porter’s Analysis
- 9.1.1 Supplier Power
- 9.1.2 Buyer Power
- 9.1.3 Substitution Threat
- 9.1.4 Threat from New Entry
- 9.1.5 Competitive Rivalry
- 9.2 PESTEL Analysis
- 9.2.1 Political
- 9.2.2 Economic Factors:
- 9.2.3 Social Factors:
- 9.2.4 Technological Factors:
- 9.2.5 Environmental Factors:
- 9.2.6 Legal Factors:
- Chapter 10 Global Whiskey Market
- 10.1 Global Whiskey
- 10.1.1 Global Whiskey Market Revenue (USD Billion), 2016 – 2022
- Chapter 11 Global Whiskey Market Analysis Forecast
- 11.1 Global Whiskey Market
- 11.1.1 Global Whiskey Market, by Region 2018 - 2034
- 11.1.2 Global Whiskey Market, by type 2018 - 2034
- 11.1.3 Global Whiskey Market, by Quality 2018 - 2034
- 11.1.4 Global Whiskey Market, by Distribution channel 2018 – 2034
- 11.1.5 Global Whiskey Market, by age 2018 - 2034
- 11.2 North America Whiskey Market
- 11.2.1 North America Whiskey Market, by type 2018 - 2034
- 11.2.2 North America Whiskey Market, by Quality 2018 - 2034
- 11.2.3 North America Whiskey Market, by Distribution channel 2018 - 2034
- 11.2.4 North America Whiskey Market, by age 2018 - 2034
- 11.3 United States
- 11.3.1 United States Whiskey Market, by type 2018 - 2034
- 11.3.2 United States Whiskey Market, by Quality 2018 - 2034
- 11.3.3 United States Whiskey Market, by Distribution channel 2018 - 2034
- 11.3.4 United States Whiskey Market, by age 2018 - 2034
- 11.4 Canada
- 11.4.1 Canada Whiskey Market, by type 2018 - 2034
- 11.4.2 Canada Whiskey Market, by Quality 2018 - 2034
- 11.4.3 Canada Whiskey Market, by Distribution channel 2018 - 2034
- 11.4.4 Canada Whiskey Market, by age 2018 - 2034
- 11.5 Europe
- 11.5.1 Europe Whiskey Market, by type 2018 - 2034
- 11.5.2 Europe Whiskey Market, by Quality 2018 - 2034
- 11.5.3 Europe Whiskey Market, by Distribution channel 2018 - 2034
- 11.5.4 Europe Whiskey Market, by age 2018 - 2034
- 11.6 Germany
- 11.6.1 Germany Whiskey Market, by type 2018 - 2034
- 11.6.2 Germany Whiskey Market, by Quality 2018 - 2034
- 11.6.3 Germany Whiskey Market, by Distribution channel 2018 - 2034
- 11.6.4 Germany Whiskey Market, by age 2018 - 2034
- 11.7 UK
- 11.7.1 UK Whiskey Market, by type 2018 - 2034
- 11.7.2 UK Whiskey Market, by Quality 2018 - 2034
- 11.7.3 UK Whiskey Market, by Distribution channel 2018 - 2034
- 11.7.4 UK Whiskey Market, by age 2018 - 2034
- 11.8 France
- 11.8.1 France Whiskey Market, by type 2018 - 2034
- 11.8.2 France Whiskey Market, by Quality 2018 - 2034
- 11.8.3 France Whiskey Market, by Distribution channel 2018 - 2034
- 11.8.4 France Whiskey Market, by age 2018 - 2034
- 11.9 Italy
- 11.9.1 Italy Whiskey Market, by type 2018 - 2034
- 11.9.2 Italy Whiskey Market, by Quality 2018 - 2034
- 11.9.3 Italy Whiskey Market, by Distribution channel 2018 - 2034
- 11.9.4 Italy Whiskey Market, by age 2018 - 2034
- 11.10 Spain
- 11.10.1 Spain Whiskey Market, by type 2018 - 2034
- 11.10.2 Spain Whiskey Market, by Quality 2018 - 2034
- 11.10.3 Spain Whiskey Market, by Distribution channel 2018 - 2034
- 11.10.4 Spain Whiskey Market, by age 2018 - 2034
- 11.1 Greece
- 11.1.1 Greece Whiskey Market, by type 2018 - 2034
- 11.1.2 Greece Whiskey Market, by Quality 2018 - 2034
- 11.1.3 Greece Whiskey Market, by Distribution channel 2018 - 2034
- 11.1.4 Greece Whiskey Market, by age 2018 - 2034
- 11.2 Croatia
- 11.2.1 Croatia Whiskey Market, by type 2018 - 2034
- 11.2.2 Croatia Whiskey Market, by Quality 2018 - 2034
- 11.2.3 Croatia Whiskey Market, by Distribution channel 2018 - 2034
- 11.2.4 Croatia Whiskey Market, by age 2018 - 2034
- 11.3 Russia
- 11.3.1 Russia Whiskey Market, by type 2018 - 2034
- 11.3.2 Russia Whiskey Market, by Quality 2018 - 2034
- 11.3.3 Russia Whiskey Market, by Distribution channel 2018 - 2034
- 11.3.4 Russia Whiskey Market, by age 2018 - 2034
- 11.4 Asia Pacific
- 11.4.1 Asia Pacific Whiskey Market, by type 2018 - 2034
- 11.4.2 Asia Pacific Whiskey Market, by Quality 2018 - 2034
- 11.4.3 Asia Pacific Whiskey Market, by Distribution channel 2018 -
- 11.4.4 Asia Pacific Whiskey Market, by age 2018 - 2034
- 11.5 China
- 11.5.1 China Whiskey Market, by type 2018 - 2034
- 11.5.2 China Whiskey Market, by Quality 2018 - 2034
- 11.5.3 China Whiskey Market, by Distribution channel 2018 - 2034
- 11.5.4 China Whiskey Market, by age 2018 - 2034
- 11.6 Japan
- 11.6.1 Japan Whiskey Market, by type 2018 - 2034
- 11.6.2 Japan Whiskey Market, by Quality 2018 - 2034
- 11.6.3 Japan Whiskey Market, by Distribution channel 2018 - 2034
- 11.6.4 Japan Whiskey Market, by age 2018 - 2034
- 11.7 South Korea
- 11.7.1 South Korea Whiskey Market, by type 2018 - 2034
- 11.7.2 South Korea Whiskey Market, by Quality 2018 - 2034
- 11.7.3 South Korea Whiskey Market, by Distribution channel 2018 - 2034
- 11.7.4 South Korea Whiskey Market, by age 2018 - 2034
- 11.8 India
- 11.8.1 India Whiskey Market, by type 2018 - 2034
- 11.8.2 India Whiskey Market, by Quality 2018 - 2034
- 11.8.3 India Whiskey Market, by Distribution channel 2018 - 2034
- 11.8.4 India Whiskey Market, by age 2018 - 2034
- 11.9 Australia
- 11.9.1 Australia Whiskey Market, by type 2018 - 2034
- 11.9.2 Australia Whiskey Market, by Quality 2018 - 2034
- 11.9.3 Australia Whiskey Market, by Distribution channel 2018 - 2034
- 11.9.4 Australia Whiskey Market, by age 2018 - 2034
- 11.10 New Zealand
- 11.10.1 New Zealand Whiskey Market, by type 2018 - 2034
- 11.10.2 New Zealand Whiskey Market, by Quality 2018 - 2034
- 11.10.3 New Zealand Whiskey Market, by Distribution channel 2018 - 2034
- 11.10.4 New Zealand Whiskey Market, by age 2018 - 2034
- 11.11 Latin America
- 11.11.1 Latin America Whiskey Market, by type 2018 - 2034
- 11.11.2 Latin America Whiskey Market, by Quality 2018 - 2034
- 11.11.3 Latin America Whiskey Market, by Distribution channel 2018 - 2034
- 11.11.4 Latin America Whiskey Market, by age 2018 - 2034
- 11.12 Brazil
- 11.12.1 Brazil Whiskey Market, by type 2018 - 2034
- 11.12.2 Brazil Whiskey Market, by Quality 2018 - 2034
- 11.12.3 Brazil Whiskey Market, by Distribution channel 2018 - 2034
- 11.12.4 Brazil Whiskey Market, by age 2018 - 2034
- 11.13 Argentina
- 11.13.1 Argentina Whiskey Market, by type 2018 - 2034
- 11.13.2 Argentina Whiskey Market, by Quality 2018 - 2034
- 11.13.3 Argentina Whiskey Market, by Distribution channel 2018 - 2034
- 11.13.4 Argentina Whiskey Market, by age 2018 - 2034
- 11.14 Mexico
- 11.14.1 Mexico Whiskey Market, by type 2018 - 2034
- 11.14.2 Mexico Whiskey Market, by Quality 2018 - 2034
- 11.14.3 Mexico Whiskey Market, by Distribution channel 2018 - 2034
- 11.14.4 Mexico Whiskey Market, by age 2018 - 2034
- 11.15 Bahamas
- 11.15.1 Bahamas Whiskey Market, by type 2018 - 2034
- 11.15.2 Bahamas Whiskey Market, by Quality 2018 - 2034
- 11.15.3 Bahamas Whiskey Market, by Distribution channel 2018 -
- 11.15.4 Bahamas Whiskey Market, by age 2018 - 2034
- 11.16 Caribbean Islands
- 11.16.1 Caribbean Islands Whiskey Market, by type 2018 - 2034
- 11.16.2 Caribbean Islands Whiskey Market, by Quality 2018 - 2034
- 11.16.3 Caribbean Islands Whiskey Market, by Distribution channel 2018 - 2034
- 11.16.4 Caribbean Islands Whiskey Market, by age 2018 - 2034
- 11.17 MEA
- 11.17.1 MEA Whiskey Market, by type 2018 - 2034
- 11.17.2 MEA Whiskey Market, by Quality 2018 - 2034
- 11.17.3 MEA Whiskey Market, by Distribution channel 2018 - 2034
- 11.17.4 MEA Whiskey Market, by age 2018 - 2034
- 11.18 Israel
- 11.18.1 Israel Whiskey Market, by type 2018 - 2034
- 11.18.2 Israel Whiskey Market, by Quality 2018 - 2034
- 11.18.3 Israel Whiskey Market, by Distribution channel 2018 - 2034
- 11.18.4 Israel Whiskey Market, by age 2018 - 2034
- 11.19 South Africa
- 11.19.1 South Africa Whiskey Market, by type 2018 - 2034
- 11.19.2 South Africa Whiskey Market, by Quality 2018 - 2034
- 11.19.3 South Africa Whiskey Market, by Distribution channel 2018 - 2034
- 11.19.4 South Africa Whiskey Market, by age 2018 - 2034
- 11.20 UAE
- 11.20.1 UAE Whiskey Market, by type 2018 - 2034
- 11.20.2 UAE Whiskey Market, by Quality 2018 - 2034
- 11.20.3 UAE Whiskey Market, by Distribution channel 2018 - 2034
- 11.20.4 UAE Whiskey Market, by age 2018 - 2034
- 11.21 Seychelles
- 11.21.1 Seychelles Whiskey Market, by type 2018 - 2034
- 11.21.2 Seychelles Whiskey Market, by Quality 2018 - 2034
- 11.21.3 Seychelles Whiskey Market, by Distribution channel 2018 - 2034.
- 11.21.4 Seychelles Whiskey Market, by age 2018 - 2034
- 11.22 Egypt
- 11.22.1 Egypt Whiskey Market, by type 2018 - 2034
- 11.22.2 Egypt Whiskey Market, by Quality 2018 - 2034
- 11.22.3 Egypt Whiskey Market, by Distribution channel 2018 - 2034
- 11.22.4 Egypt Whiskey Market, by age 2018 - 2034
- 11.23 Mauritius
- 11.23.1 Mauritius Whiskey Market, by type 2018 - 2034
- 11.23.2 Mauritius Whiskey Market, by Quality 2018 - 2034
- 11.23.3 Mauritius Whiskey Market, by Distribution channel 2018 –
- 11.23.4 Mauritius Whiskey Market, by age 2018 - 2034
- Chapter 12 Competitive Landscape
- 12.1 Whiskey Market Share 2023
- Chapter 13 Competitive Analysis
- 13.1 Diageo plc
- 13.1.1 Business Overview
- 13.1.2 DIAGEO PLC Business Financials (USD Million)
- 13.1.3 DIAGEO PLC Product Category, Type and Specification
- 13.1.4 DIAGEO PLC Main Business/Business Overview.
- 13.1.5 DIAGEO PLC Recent Development
- 13.1.6 Swot Analysis
- 13.2 Pernod Ricard SA
- 13.2.1 Business Overview
- 13.2.2 PERNOD RICARD SA Business Financials (USD Million)
- 13.2.3 PERNOD RICARD SA Product Category, Type and Specification
- 13.2.4 PERNOD RICARD SA Main Business/Business Overview
- 13.2.5 PERNOD RICARD SA Recent Development
- 13.2.6 Swot Analysis
- 13.3 Brown-Forman Corporation
- 13.3.1 Business Overview
- 13.3.2 BROWN-FORMAN CORPORATION Business Financials (USD Million)
- 13.3.3 BROWN-FORMAN CORPORATION Product Category, Type and Specification
- 13.3.4 BROWN-FORMAN CORPORATION Main Business/Business Overview
- 13.3.5 BROWN-FORMAN CORPORATION Recent Development
- 13.3.6 Swot Analysis
- 13.4 Beam Suntory Inc.
- 13.4.1 Business Overview
- 13.4.2 BEAM SUNTORY INC. Business Financials (USD Million)
- 13.4.3 BEAM SUNTORY INC. Product Category, Type and Specification
- 13.4.4 BEAM SUNTORY INC. Main Business/Business Overview
- 13.4.5 BEAM SUNTORY INC. Recent Development
- 13.4.6 Swot Analysis
- 13.5 William Grant & Sons Ltd
- 13.5.1 Business Overview
- 13.5.2 WILLIAM GRANT & SONS LTD Business Financials (USD Million)
- 13.5.3 WILLIAM GRANT & SONS LTD Product Category, Type and Specification
- 13.5.4 WILLIAM GRANT & SONS LTD Main Business/Business Overview
- 13.5.5 WILLIAM GRANT & SONS LTD Recent Development
- 13.5.6 Swot Analysis
- 13.6 Bacardi Limited
- 13.6.1 Business Overview
- 13.6.2 BACARDI LIMITED Business Financials (USD Million)
- 13.6.3 BACARDI LIMITED Product Category, Type and Specification
- 13.6.4 BACARDI LIMITED Main Business/Business Overview
- 13.6.5 BACARDI LIMITED Recent Development
- 13.6.6 Swot Analysis
- 13.7 Campari Group
- 13.7.1 Business Overview
- 13.7.2 CAMPARI GROUP Business Financials (USD Million)
- 13.7.3 CAMPARI GROUP Product Category, Type and Specification
- Wild Turkey
- 13.7.4 CAMPARI GROUP Main Business/Business Overview
- 13.7.5 CAMPARI GROUP Recent Development
- 13.7.6 Swot Analysis
- 13.8 Kirin Holdings Company, Limited
- 13.8.1 Business Overview
- 13.8.2 KIRIN HOLDINGS COMPANY, LIMITED Business Financials (USD Million)
- 13.8.3 KIRIN HOLDINGS COMPANY, LIMITED Product Category, Type and Specification
- 13.8.4 KIRIN HOLDINGS COMPANY, LIMITED Main Business/Business Overview
- 13.8.5 KIRIN HOLDINGS COMPANY, LIMITED Recent Development
- 13.8.6 Swot Analysis
- 13.9 Heaven Hill Brands
- 13.9.1 Business Overview
- 13.9.2 HEAVEN HILL BRANDS Business Financials (USD Million)
- 13.9.3 HEAVEN HILL BRANDS Product Category, Type and Specification
- 13.9.4 HEAVEN HILL BRANDS Main Business/Business Overview
- 13.9.5 HEAVEN HILL BRANDS Recent Development
- 13.9.6 Swot Analysis
- 13.10 The Edrington Group
- 13.10.1 Business Overview
- 13.10.2 THE EDRINGTON GROUP Business Financials (USD Million)
- 13.10.3 THE EDRINGTON GROUP Product Category, Type and Specification
- 13.10.4 THE EDRINGTON GROUP Main Business/Business Overview
- 13.10.5 THE EDRINGTON GROUP Recent Development
- 13.10.6 Swot Analysis
- 13.11 Sazerac Company, Inc.
- 13.11.1 Business Overview
- 13.11.2 SAZERAC COMPANY, INC. Business Financials (USD Million)
- 13.11.3 SAZERAC COMPANY, INC. Product Category, Type and Specification
- 13.11.4 SAZERAC COMPANY, INC. Main Business/Business Overview
- 13.11.5 SAZERAC COMPANY, INC. Recent Development
- 13.11.6 Swot Analysis
- 13.12 Rémy Cointreau Group
- 13.12.1 Business Overview
- 13.12.2 RÉMY COINTREAU GROUP Business Financials (USD Million)
- 13.12.3 RÉMY COINTREAU GROUP Product Category, Type and Specification
- 13.12.4 RÉMY COINTREAU GROUP Main Business/Business Overview
- 13.12.5 Swot Analysis
- 13.13 Constellation Brands, Inc.
- 13.13.1 Business Overview
- 13.13.2 CONSTELLATION BRANDS, INC. Business Financials (USD Million)
- 13.13.3 CONSTELLATION BRANDS, INC. Product Category, Type and Specification
- 13.13.4 CONSTELLATION BRANDS, INC. Main Business/Business Overview
- 13.13.5 CONSTELLATION BRANDS, INC. Recent Development
- 13.13.6 Swot Analysis
- 13.14 Luxco, Inc.
- 13.14.1 Business Overview
- 13.14.2 LUXCO, INC, Business Financials (USD Million) (MGP Ingredients, Inc.)
- 13.14.3 LUXCO, INC, Product Category, Type and Specification
- 13.14.4 LUXCO, INC, Main Business/Business Overview
- 13.14.5 LUXCO, INC, Recent Development
- 13.14.6 Swot Analysis
- 13.15 Distell Group Limited
- 13.15.1 Business Overview
- 13.15.2 DISTELL GROUP LIMITED Business Financials (USD Million)
- 13.15.3 DISTELL GROUP LIMITED Product Category, Type and Specification
- 13.15.4 DISTELL GROUP LIMITED Main Business/Business Overview
- 13.15.5 Swot Analysis
- Chapter 14 Recommendations
- Disclaimer 547
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