Southeast Asia Sports and Outdoor Toys Market Report and Forecast 2025-2034

The Southeast Asia sports and outdoor toys market size reached a value of around USD 986.57 Million in 2024. The market is further expected to grow at a CAGR of 6.90% between 2025 and 2034, reaching a value of around USD 1922.67 Million by 2034.

Key Trends in the Market

Sports and outdoor toys refer to toys that are designed particularly for children to play with outdoors or as a part of sporting activities. These types of toys help kids stay active and go outside, increasing their exposure to fresh air and the sun, while keeping the kids engaged. The learning ability of children can be greatly improved by playing outdoor games and it can also help them pick up skills and foster a problem-solving mindset.

• Rising awareness regarding how sports and outdoor toys help keep children active and can improve their physical fitness and endurance is increasing the sports and outdoor toys market demand in Southeast Asia. Playing outdoor games can help kids develop stronger muscles and bones, boost their immune systems, and reduce their chance of developing ailments like diabetes, heart disease, and obesity.
• One of the key Southeast Asia sports and outdoor toys market trends include an increase in children's interest in sports and outdoor activities such as cricket, football, play tents, and camping, among others. Exposure to the internet, media, and other children are sparking an interest among kids regarding sports and outdoor toys, fuelling the market growth.
• Many sports and outdoor toys are collaborative which encourages children to play with one another, helping children learn and develop their social and communication skills while playing. Enjoying with friends outside is further increasing the demand for sports and outdoor toys among children in Southeast Asia.

Southeast Asia Sports and Outdoor Toys Market Segmentation

The EMR’s report titled “Southeast Asia Sports and Outdoor Toys Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Age Group

• Less than 5 Years
• Between 5 - 10 Years
• Above 10 Years

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Departmental Stores
• Online Channel
• Others

Market Breakup by Country

• Indonesia
• Vietnam
• Thailand
• Philippines
• Malaysia
• Others

Market Share by Age Group

The age group of between 5 - 10 years is expected to account for a sizable share of the Southeast Asia sports and outdoor toys market, driven by an increased understanding of how outdoor activities may assist kids develop their motor and coordination skills at that age. As the activity and energy level of children rises in the 5 – 10 years age group and they start becoming more independent, sports and outdoor toys increase in demand.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Southeast Asia sports and outdoor toys market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

Decathlon

Decathlon, founded in 1976 and headquartered in Villeneuve-d'Ascq, France, is a French sporting goods retailer that manages the design, research, logistics, production, and distribution of its products. The company partners with international suppliers and sells its own brands to customers directly.

Hasbro, Inc., 

Hasbro, Inc., a global leader in branded entertainment creates unique brand experiences for audiences across the world through gaming, consumer goods, and entertainment. Established in 1923, the company is headquartered in Rhode Island in the United States.

Kidzlet Play Structures Pvt. Ltd.

Kidzlet Play Structures Pvt. Ltd., founded in 2015, is one of the top producers of children's playgrounds and other exercise equipment. With its headquarters in Uttar Pradesh, India, Kidzlet has developed into a renowned playground and exercise equipment brand that caters to customers globally.

Other market players include Mattel Inc., The Walt Disney Company, PlanToys, Simba Dickie Group, and Victor Toys Manufacturing Co., Ltd, among others.
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