Middle East and Africa Perfume Market Report and Forecast 2025-2034
Description
The Middle East and Africa perfume market reached USD 7.46 Billion in 2024 and is projected to grow at a CAGR of 6.50% to reach USD 14.00 Billion in 2034.
Middle East and Africa Perfume Market Growth
In the premium segment, the perfume market caters to high-end consumers seeking luxury fragrances with exclusive ingredients and sophisticated packaging. These products often feature renowned brand names and are marketed as designer or niche perfumes, offering a unique and long-lasting scent experience with an exclusive fragrance collection. The premium segment emphasises quality, prestige, and exclusivity, appealing to consumers willing to pay more for their aspirations. These brands target individuals with high incomes who are willing to pay a premium for using their product.
In October 2023, Penhaligon’s launched its Potions & Remedies collection in Middle East travel retail through Dubai Duty Free and Qatar Duty Free. The collection featured fragrances like Vra Vra Vroom, Eau da Audacity, Liquid Love, A Balm of Calm, and A Kiss of Bliss, showcased on vibrant pop-up displays at Dubai International Airport and Hamad International Airport.
The mass product segment of the perfume market targets a broader audience with a budget-centric mindset, offering affordable and accessible fragrances. These products are designed for daily use and are widely available through various retail channels, including supermarkets, convenience stores, and online platforms. The mass product segment focuses on delivering good quality at a reasonable price, appealing to consumers looking for a good value proposition and convenience in their fragrance choices.
Middle East and Africa Perfume Industry Segmentation
Middle East and Africa Perfume Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Parfum
Eau De Cologne (EDC)
Eau De Parfum (EDP)
Eau De Toilette (EDT)
Others
Market Breakup by Product Type
Mass
Premium
Market Breakup by End User
Men
Women
Unisex
Market Breakup by Distribution Channel
Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
Online
Online
Market Segmentation by Country
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Middle East and Africa Perfume Market Share
Based on distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, specialty stores, and online. Over the forecast period, hypermarkets and supermarkets are expected to remain significant due to their wide reach and competitive pricing, appealing to a broad consumer base. Specialty stores are anticipated to grow in prominence as consumers seek personalized and high-end fragrances, driven by rising disposable incomes and a desire for unique, luxurious perfumes.
Leading Companies in the Middle East and Africa Perfume Market
Estee Lauder Companies Inc.
Chanel SA
LVMH Moet Hennessy Louis Vuitton SE
Hermès International S.A.
Shiseido Co.,Ltd.
Burberry Group PLC
Dolce & Gabbana S.r.l.
Christian Dior SE
PVH Corp.
Natura &Co.
Others
Major market players are expanding their outreach by establishing retail stores in strategic locations such as airports. This approach enhances their visibility to international tourists, significantly contributing to market growth. By targeting high-traffic areas frequented by diverse consumers, these companies are increasing brand exposure and accessibility, thus driving sales and market expansion.
Middle East and Africa Perfume Market Growth
In the premium segment, the perfume market caters to high-end consumers seeking luxury fragrances with exclusive ingredients and sophisticated packaging. These products often feature renowned brand names and are marketed as designer or niche perfumes, offering a unique and long-lasting scent experience with an exclusive fragrance collection. The premium segment emphasises quality, prestige, and exclusivity, appealing to consumers willing to pay more for their aspirations. These brands target individuals with high incomes who are willing to pay a premium for using their product.
In October 2023, Penhaligon’s launched its Potions & Remedies collection in Middle East travel retail through Dubai Duty Free and Qatar Duty Free. The collection featured fragrances like Vra Vra Vroom, Eau da Audacity, Liquid Love, A Balm of Calm, and A Kiss of Bliss, showcased on vibrant pop-up displays at Dubai International Airport and Hamad International Airport.
The mass product segment of the perfume market targets a broader audience with a budget-centric mindset, offering affordable and accessible fragrances. These products are designed for daily use and are widely available through various retail channels, including supermarkets, convenience stores, and online platforms. The mass product segment focuses on delivering good quality at a reasonable price, appealing to consumers looking for a good value proposition and convenience in their fragrance choices.
Middle East and Africa Perfume Industry Segmentation
Middle East and Africa Perfume Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Parfum
Eau De Cologne (EDC)
Eau De Parfum (EDP)
Eau De Toilette (EDT)
Others
Market Breakup by Product Type
Mass
Premium
Market Breakup by End User
Men
Women
Unisex
Market Breakup by Distribution Channel
Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
Online
Online
Market Segmentation by Country
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Middle East and Africa Perfume Market Share
Based on distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, specialty stores, and online. Over the forecast period, hypermarkets and supermarkets are expected to remain significant due to their wide reach and competitive pricing, appealing to a broad consumer base. Specialty stores are anticipated to grow in prominence as consumers seek personalized and high-end fragrances, driven by rising disposable incomes and a desire for unique, luxurious perfumes.
Leading Companies in the Middle East and Africa Perfume Market
Estee Lauder Companies Inc.
Chanel SA
LVMH Moet Hennessy Louis Vuitton SE
Hermès International S.A.
Shiseido Co.,Ltd.
Burberry Group PLC
Dolce & Gabbana S.r.l.
Christian Dior SE
PVH Corp.
Natura &Co.
Others
Major market players are expanding their outreach by establishing retail stores in strategic locations such as airports. This approach enhances their visibility to international tourists, significantly contributing to market growth. By targeting high-traffic areas frequented by diverse consumers, these companies are increasing brand exposure and accessibility, thus driving sales and market expansion.
Table of Contents
103 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Perfume Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Perfume Historical Market (2018-2024)
- 5.3 Global Perfume Market Forecast (2025-2034)
- 5.4 Global Perfume Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Middle East and Africa Perfume Market Overview
- 6.1 Key Industry Highlights
- 6.2 Middle East and Africa Perfume Historical Market (2018-2024)
- 6.3 Middle East and Africa Perfume Market Forecast (2025-2034)
- 7 Middle East and Africa Perfume Market by Type
- 7.1 Parfum
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Eau De Cologne (EDC)
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Eau De Parfum (EDP)
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Eau De Toilette (EDT)
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 Middle East and Africa Perfume Market by Product Type
- 8.1 Mass
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Premium
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Middle East and Africa Perfume Market by End User
- 9.1 Men
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Women
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Unisex
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 10 Middle East and Africa Perfume Market by Distribution Channel
- 10.1 Offline
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.1.3 Breakup by Type
- 10.1.3.1 Supermarkets and Hypermarkets
- 10.1.3.2 Specialty Stores
- 10.1.3.3 Convenience Stores
- 10.1.3.4 Others
- 10.2 Online
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 Middle East and Africa Perfume Market by Country
- 11.1 Saudi Arabia
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 United Arab Emirates
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Nigeria
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 South Africa
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Others
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators of Demand
- 12.4 Key Indicators of Price
- 13 Value Chain Analysis
- 14 Trade Data Analysis (HS Code – 333)
- 14.1 Major Importing Countries
- 14.1.1 By Volume
- 14.1.2 By Value
- 14.2 Major Exporting Countries
- 14.2.1 By Volume
- 14.2.2 By Value
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 Estee Lauder Companies Inc.
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 Chanel SA
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 LVMH Moet Hennessy Louis Vuitton SE
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 Hermès International S.A.
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 Shiseido Co.,Ltd.
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 Burberry Group PLC
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 Dolce & Gabbana S.r.l.
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 Christian Dior SE
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 PVH Corp.
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 Natura &Co.
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
Pricing
Currency Rates
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