Latin America Perfume Market Report and Forecast 2025-2034
Description
The Latin America perfume market was valued at USD 6.91 Billion in 2024. The industry is expected to grow at a CAGR of 5.20% during the forecast period of 2025-2034 to attain a valuation of USD 11.47 Billion by 2034.
Latin America Perfume Market Growth
Mass brands and premium brands lead the Latin America perfume market growth since mass brands appeal more to individuals on a budget.
Mass-brand perfumes are usually cheaper scents that are typically bought by individuals on a budget. They are available in supermarkets, pharmacies, and other convenience stores. They are typically inexpensive and have simpler packaging that appeals to a wide range of people. They are meant for everyday use and offer a combination of affordability, convenience, and branding with no compromise on quality.
Owing to rising incomes in the domestic region, the perfume market is likely to see growth as more and more people aspire to spend on and own finer things in life. Luxe Brands is a prestige beauty company that launched Cloud Pink in August 2023 in collaboration with entrepreneur, musician, and actress Ariana Grande. The brand rolled out globally to prestige retailers including ‘Liverpool’ in Mexico.
Premium perfumes are targeted at high-end consumers who value exclusivity, quality, and prestige. These are manufactured by fragrance houses or luxury brands as high-end products with distinct smells which have premium ingredients and come in sophisticated packaging. They can usually be purchased from high-end department stores or luxury cosmetic stores.
Latin America Perfume Market Segmentation
Latin America Perfume Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Parfum
Eau De Cologne (EDC)
Eau De Parfum (EDP)
Eau De Toilette (EDT)
Others
Market Breakup by Product Type:
Mass
Premium
Market Breakup by End User:
Men
Women
Unisex
Market Breakup by Distribution Channel:
Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
Online
Online
Market Breakup by Country:
Brazil
Mexico
Argentina
Others
Latin America Perfume Market Share
Parfum leads growth in the perfume market in Latin America as the most concentrated and long-lasting form of fragrance available in the market with the concentration of fragrance oils being anywhere between 15% to 30%. Parfum is usually suitable as evening wear, during colder seasons or for special occasions, when a more potent smell is required.
Leading Companies in the Latin America Perfume Market
Major market players are expanding their outreach through investments in sustainable practices with a focus on natural and organic ingredients. Focus on premium and niche fragrances also drives growth in the industry.
Natura &Co.
Estee Lauder Companies Inc.
Chanel SA
LVMH Moet Hennessy Louis Vuitton SE
Yanbal International
Shiseido Co., Ltd.
Burberry Group PLC
Dolce & Gabbana S.r.l.
Kering SA
PVH Corp.
Others
Latin America Perfume Market Growth
Mass brands and premium brands lead the Latin America perfume market growth since mass brands appeal more to individuals on a budget.
Mass-brand perfumes are usually cheaper scents that are typically bought by individuals on a budget. They are available in supermarkets, pharmacies, and other convenience stores. They are typically inexpensive and have simpler packaging that appeals to a wide range of people. They are meant for everyday use and offer a combination of affordability, convenience, and branding with no compromise on quality.
Owing to rising incomes in the domestic region, the perfume market is likely to see growth as more and more people aspire to spend on and own finer things in life. Luxe Brands is a prestige beauty company that launched Cloud Pink in August 2023 in collaboration with entrepreneur, musician, and actress Ariana Grande. The brand rolled out globally to prestige retailers including ‘Liverpool’ in Mexico.
Premium perfumes are targeted at high-end consumers who value exclusivity, quality, and prestige. These are manufactured by fragrance houses or luxury brands as high-end products with distinct smells which have premium ingredients and come in sophisticated packaging. They can usually be purchased from high-end department stores or luxury cosmetic stores.
Latin America Perfume Market Segmentation
Latin America Perfume Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Parfum
Eau De Cologne (EDC)
Eau De Parfum (EDP)
Eau De Toilette (EDT)
Others
Market Breakup by Product Type:
Mass
Premium
Market Breakup by End User:
Men
Women
Unisex
Market Breakup by Distribution Channel:
Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
Online
Online
Market Breakup by Country:
Brazil
Mexico
Argentina
Others
Latin America Perfume Market Share
Parfum leads growth in the perfume market in Latin America as the most concentrated and long-lasting form of fragrance available in the market with the concentration of fragrance oils being anywhere between 15% to 30%. Parfum is usually suitable as evening wear, during colder seasons or for special occasions, when a more potent smell is required.
Leading Companies in the Latin America Perfume Market
Major market players are expanding their outreach through investments in sustainable practices with a focus on natural and organic ingredients. Focus on premium and niche fragrances also drives growth in the industry.
Natura &Co.
Estee Lauder Companies Inc.
Chanel SA
LVMH Moet Hennessy Louis Vuitton SE
Yanbal International
Shiseido Co., Ltd.
Burberry Group PLC
Dolce & Gabbana S.r.l.
Kering SA
PVH Corp.
Others
Table of Contents
118 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Perfume Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Perfume Historical Market (2018-2024)
- 5.3 Global Perfume Market Forecast (2025-2034)
- 5.4 Global Perfume Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Latin America Perfume Market Overview
- 6.1 Key Industry Highlights
- 6.2 Latin America Perfume Historical Market (2018-2024)
- 6.3 Latin America Perfume Market Forecast (2025-2034)
- 7 Latin America Perfume Market by Type
- 7.1 Parfum
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Eau De Cologne (EDC)
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Eau De Parfum (EDP)
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Eau De Toilette (EDT)
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 Latin America Perfume Market by Product Type
- 8.1 Mass
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Premium
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Latin America Perfume Market by End User
- 9.1 Men
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Women
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Unisex
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 10 Latin America Perfume Market by Distribution Channel
- 10.1 Offline
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.1.3 Breakup by Type
- 10.1.3.1 Supermarkets and Hypermarkets
- 10.1.3.2 Specialty Stores
- 10.1.3.3 Convenience Stores
- 10.1.3.4 Others
- 10.2 Online
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 Latin America Perfume Market by Country
- 11.1 Brazil
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Mexico
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Argentina
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Others
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators of Demand
- 12.4 Key Indicators of Price
- 13 Value Chain Analysis
- 14 Trade Data Analysis (HS Code: 333)
- 14.1 Major Importing Countries
- 14.1.1 By Volume
- 14.1.2 By Value
- 14.2 Major Exporting Countries
- 14.2.1 By Volume
- 14.2.2 By Value
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 Natura &Co.
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 Estee Lauder Companies Inc.
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Chanel SA
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 LVMH Moet Hennessy Louis Vuitton SE
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 Yanbal International
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 Shiseido Co.,Ltd.
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 Burberry Group PLC
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 Dolce & Gabbana S.r.l.
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 Kering SA
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 PVH Corp.
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
Pricing
Currency Rates
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