Latin America Jewellery Market Report and Forecast 2025-2034

The Latin America jewellery market size was around USD 8.58 Billion in 2024. The market is estimated to grow at a CAGR of 6.40% during 2025-2034 to reach a value of USD 15.96 Billion by 2034.

The rich jewellery craftsmanship in the region provides customers with pieces that cater to their preferences. Additionally, jewellery made of gold, jade, shells, and feathers holds cultural significance in the region.

In order to distinguish themselves from their competitors and attract environmentally conscious consumers, manufacturers are attempting to embrace sustainable production practices. They are also using upcycled gold and ethically sourced gemstones to enhance the sustainability of jewellery production.

Key Trends and Developments

Technological advancements; presence of abundant reserves of metals; growing sustainability concerns; and growing demand for personalised jewellery pieces are impacting the Latin America jewellery market growth

Latin America Jewellery Market Trends

The popularity of online shopping in Latin America is rising, owing to a surge in usage of smartphones, increased internet penetration, and growth in personal income. The expanding e-commerce and online shopping sector helps jewellery manufacturers reach a wider audience beyond their geographical boundaries.

Consumers are increasingly seeking unique and personalised jewellery options that meet their individual needs and taste. The customised jewellery trend is further receiving a boost as consumers get influenced by celebrities wearing jewellery with engraved names and charms. By offering an option to customise jewellery, small businesses can increase their market share.

Consumers across Latin American countries, such as Brazil, are increasingly becoming conscious of the environmental and social impact of their jewellery. As a result, jewellery companies that adopt sustainable practices, such as using upcycled gold and ethically sourced gemstones, can differentiate themselves and attract eco-conscious consumers.

Market Segmentation

“Latin America Jewellery Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product:

• Necklace
• Earrings
• Ring
• Charms and Bracelets
• Others

Market Breakup by Material Type:

• Gold
• Diamond
• Platinum
• Silver
• Others

Market Breakup by Category:

• Unbranded
• Branded

Market Breakup by Type:

• Real/Fine
• Costume

Market Breakup by End Use:

• Women
• Men

Market Breakup by Distribution Channel:

• Offline
• Online

Market Breakup by Region:

• Brazil
• Mexico
• Argentina
• Chile
• Others

Based on material type, gold dominates the Latin America jewellery market share, supported by its durability and high market value

Gold is widely used in making jewellery and is often considered an investment due to its durability and high market value. It can also be handed down to the next generation without facing depreciation.

Gold is resistant to corrosion, rust, and tarnish, which makes it a highly reliable material for making jewellery.

Sterling silver or 925 silver is commonly used for making silver jewellery. It has 92.5 percent pure silver content, and the remaining 7.5 percent is usually copper, though other metals like nickel can also be used. The addition of copper to silver makes it harder and hence easier to work with, without compromising on its brightness.

Based on product, necklace/neck pieces account for a significant share of the Latin America jewellery market

The jewellery market has embraced 3D printing, with which jewellery production has become much more affordable. This technology enables jewellers to produce custom pieces with ease and allows for intricate and detailed designs beyond traditional methods.

CAD/CAM systems enable jewellers to create unique designs and efficiently mass-produce jewellery that would otherwise be more time-consuming. The technology helps boost productivity and meet the demand for customised pieces, revolutionising the process of jewellery making and making it more efficient.

Competitive Landscape

To establish a unique position in the market, players employ strategies focused on brand awareness, marketing, and distribution

Other notable players operating in the Latin America jewellery market include Pandora A/S, Morana, HStern Indústria e Comércio SA, Swarovski Group, and Pepe Dominguez Silver Jewelry, among others.

Latin America Jewellery Market Analysis by Country

Brazil is the largest diamond producer in Latin America, with the Braúna mine being the country’s biggest diamond mine. It is also a significant market for fine jewellery with a significant population having more income levels than other Latin American countries. Brazilian jewellery designers combine coloured stones, especially pastel gemstones such as blue topaz, to create attractive pieces of jewellery. Fashionable jewellery, such as dangling earrings, and jewellery that blends with nature are also very popular among Brazilian women.

Argentina is home to several fashion silver jewellery stores, offering diverse designs of necklaces, bangles, bracelets, and earrings.  Additionally, Argentina is known for its finest silver globally, hence manufacturers procure high-quality silver from the country to manufacture 925 sterling silver, which is further used in jewellery and decorative items.
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