Europe Sake Market Report and Forecast 2025-2034

The Europe sake market attained a volume of nearly 1522.37 Kilo Liter in 2024. The market is projected to grow at a CAGR of 5.50% between 2025 and 2034 to reach a volume of around 2600.43 Kilo Liter by 2034.

Key Trends in the Market

Sake, also known as Japanese rice wine, refers to an alcoholic beverage which has alcohol composition of around 13-17%. The drink has a mild to sweet taste, with low acidity, bitterness, or astringency. It is generally made up of four ingredients, which are water, yeast, rice, and koji (rice mould).

• The Europe sake market is being aided by the increasing recognition of sake among sommeliers, consumers, wine specialists, and restaurateurs due to competitions such as the Kura Master competition in countries like the UK and France. Moreover, a surge in the expansion of Japanese restaurants and the growing popularity of blended sake in European countries with high wine consumption are propelling the market.
• The popularity of wine in social drinking is also fuelling the sale of sake. It is a widely accepted drink popular for special occasions such as marriage, birthdays, or family get-togethers.
• Growing availability of different fruity variants of sake across supermarkets and hypermarkets and online channels is improving the market dynamics in the region.
• Rapid urban development, increasing disposable income across emerging economies, and growing demand for wine among the young European population are likely to provide impetus to the Europe sake market in the forecast period.

Market Segmentation

The EMR’s report titled “Europe Sake Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Futsu-shu
• Junmai
• Ginjo
• Others

Market Breakup by Age Group:

• 20-40 Years Old
• 40-60 Years Old
• Above 60 Years Old

Market Breakup by Sales Channel:

• Supermarkets and Hypermarkets
• Speciality Stores
• Online
• Others

Market Breakup by Country:

• Germany
• United Kingdom
• France
• Italy
• Norway
• Others

Market Share by Type

The Ginjo segment, based on type accounts for a healthy share of the Europe sake market. The floral and fruity flavour of Ginjo sake make it a popular drinking option among Europeans. In addition, it possesses lower acidic content, boasts a refreshing sensation, and reduces the chances of getting a hangover as compared to its counterparts.

Market Share by Country

Based on country, the United Kingdom accounts for a significant share of the Europe sake market. The growing popularity and availability of different types of sakes, such as Dassai sake, sparkling sake, yuzu, and plum sake, among others, is driving the market growth.

Additionally, the expansion of online platforms is enhancing consumer accessibility to sake-based beverages and products, including sake cup and bottle sets.

Competitive Landscape

NØGNE Ø

NØGNE Ø is a brewery which is one of the largest suppliers of craft beer and sake in Europe. The company aims at producing high quality liquor with innovative ingredients. It was founded in 2002 and is headquartered in Agder, Norway.

Les Larmes du Levant

Les Larmes du Levant is a company which produces and sells sharp, pulpy, and balanced sake. Headquartered in Pelussin, France, this company imports raw materials for making sake from Japan.

Wakaze Saké

Wakaze Saké is a sake brewery which is known for producing crisp, clear refreshing, and high quality sake, using French rice. It was founded in 2016 and is headquartered in Fresnes, France.

Other market players include Dojima Sake Brewery, KANPAI, Tosatsuru Sake Brewing Co.,Ltd., The Kinoshita Brewery, Shiraiwa K.K, Sohomare Sake Brewery Co.,Ltd, and Asahi Shuzo Co., Ltd., among others.
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