
Africa Energy Drinks Market Report and Forecast 2025-2034
Description
The Africa energy drinks market size reached approximately USD 1.62 Billion in 2024. The market is estimated to grow at a CAGR of 6.20% in the forecast period of 2025-2034, reaching a value of around USD 2.96 Billion by 2034.
Key Trends in the Market
Energy drinks are beverages that contain stimulant ingredients such as caffeine, taurine, and vitamins, among others, which are intended to improve mental and physical alertness. These drinks boost energy levels and enhance the physical stamina and productivity of a consumer.
The EMR’s report titled “Africa Energy Drinks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Caffeinated beverages occupy a substantial portion of the Africa energy drinks market share as they can improve alertness, energy levels, and productivity. Furthermore, they are readily available in local vendor shops and supermarkets in the region, which improves their visibility among the consumers.
Moreover, caffeinated energy drinks are typically served cold and can be quickly consumed, making them a preferable option over a hot coffee. Additionally, they are much cheaper as compared to conventional types of coffee, further boosting their demand in the region.
Market Share by Country
According to the Africa energy drinks market analysis, South Africa accounts for a sizeable share of the market due to the increased demand for ready-to-drink beverages in the country. Moreover, the development of healthy energy drinks such as botanical and herb-flavoured beverages as well as sugar-free, preservative-free and low-calorie energy drinks, among others, is also aiding the market growth.
Evolving consumer lifestyles in urban areas also boost the demand for beverages that can improve productivity in demanding hours at work, bolstering the overall Africa energy drinks market growth.
Competitive Landscape
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Africa energy drinks market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Red Bull Company Ltd.
Red Bull Company Ltd. , established in 1987, is an energy drink manufacturer and owner of sports teams. The company, with its headquarters in Fuschl am See, Austria, also hosts sports events and musical festivals.
Monster Energy Company,
Monster Energy Company, headquartered in California, the United States, was originally created by Hansen Natural in 2002. It is a global supplier of energy drinks such as high-performance energy drinks and carbonated energy drinks, among others.
The Coca Cola Company
The Coca Cola Company is a multinational beverage company founded in 1892 with its headquarters in Atlanta, the United States. The company primarily manufactures carbonated beverages, citrus beverages, and other soft drinks.
Other Africa energy drinks market players include Mutalo Group (Kabisa), PepsiCo Inc., MoFaya Energy, The Alternative Power (Pty) Ltd (Switch), Power Horse Energy Drinks GmbH, Suntory Beverage & Food Limited, and Monarch Beverages, among others.
Key Trends in the Market
Energy drinks are beverages that contain stimulant ingredients such as caffeine, taurine, and vitamins, among others, which are intended to improve mental and physical alertness. These drinks boost energy levels and enhance the physical stamina and productivity of a consumer.
- The increased consumption of caffeinated energy drinks to remain alert during long working hours, increase physical endurance during sports, and regulate weight is a crucial Africa energy drinks market trend.
- Several energy drink brands are enhancing their visibility in the region by spending on strategic advertisement and marketing campaigns. Moreover, the growing disposable incomes and the increasing sales of packaged beverages in Africa are aiding the market demand.
- The Africa energy drinks market demand can be attributed to the growing health consciousness, boosting the demand for energy drinks as alternatives to carbonated beverages. Moreover, the rising trend of sustainability is expected to surge the demand for energy drinks packaged with PET bottles in the coming years.
- A rise in the demand for new energy drink flavours such as blackberry, ginger, grapefruit, lime, and fruit combinations, among others, is also expected to fuel the market growth in the forecast period.
The EMR’s report titled “Africa Energy Drinks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Caffeinated Beverages
- De-Caffeinated Beverages
- Shots
- Drinks
- Mixers
- Cans
- Bottles
- Others
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
- South Africa
- Egypt
- Nigeria
- Algeria
- Others
Caffeinated beverages occupy a substantial portion of the Africa energy drinks market share as they can improve alertness, energy levels, and productivity. Furthermore, they are readily available in local vendor shops and supermarkets in the region, which improves their visibility among the consumers.
Moreover, caffeinated energy drinks are typically served cold and can be quickly consumed, making them a preferable option over a hot coffee. Additionally, they are much cheaper as compared to conventional types of coffee, further boosting their demand in the region.
Market Share by Country
According to the Africa energy drinks market analysis, South Africa accounts for a sizeable share of the market due to the increased demand for ready-to-drink beverages in the country. Moreover, the development of healthy energy drinks such as botanical and herb-flavoured beverages as well as sugar-free, preservative-free and low-calorie energy drinks, among others, is also aiding the market growth.
Evolving consumer lifestyles in urban areas also boost the demand for beverages that can improve productivity in demanding hours at work, bolstering the overall Africa energy drinks market growth.
Competitive Landscape
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Africa energy drinks market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Red Bull Company Ltd.
Red Bull Company Ltd. , established in 1987, is an energy drink manufacturer and owner of sports teams. The company, with its headquarters in Fuschl am See, Austria, also hosts sports events and musical festivals.
Monster Energy Company,
Monster Energy Company, headquartered in California, the United States, was originally created by Hansen Natural in 2002. It is a global supplier of energy drinks such as high-performance energy drinks and carbonated energy drinks, among others.
The Coca Cola Company
The Coca Cola Company is a multinational beverage company founded in 1892 with its headquarters in Atlanta, the United States. The company primarily manufactures carbonated beverages, citrus beverages, and other soft drinks.
Other Africa energy drinks market players include Mutalo Group (Kabisa), PepsiCo Inc., MoFaya Energy, The Alternative Power (Pty) Ltd (Switch), Power Horse Energy Drinks GmbH, Suntory Beverage & Food Limited, and Monarch Beverages, among others.
Table of Contents
174 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Energy Drinks Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Energy Drinks Historical Market (2018-2024)
- 5.3 Global Energy Drinks Market Forecast (2025-2034)
- 5.4 Global Energy Drinks Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Africa Energy Drinks Market Overview
- 6.1 Key Industry Highlights
- 6.2 Africa Energy Drinks Historical Market (2018-2024)
- 6.3 Africa Energy Drinks Market Forecast (2025-2034)
- 7 Africa Energy Drinks Market by Type
- 7.1 Caffeinated Beverages
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 De-Caffeinated Beverages
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 Africa Energy Drinks Market by Product
- 8.1 Shots
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Drinks
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Mixers
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 Africa Energy Drinks Market by Packaging
- 9.1 Cans
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Bottles
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Others
- 10 Africa Energy Drinks Market by Distribution Channel
- 10.1 Supermarkets and Hypermarkets
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Convenience Stores
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Speciality Stores
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Online
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 Africa Energy Drinks Market by Country
- 11.1 South Africa
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Egypt
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Nigeria
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Algeria
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Others
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators of Demand
- 12.4 Key Indicators of Price
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Red Bull Company Ltd.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Monster Energy Company
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 The Coca Cola Company
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 Mutalo Group (Kabisa)
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 PepsiCo Inc.
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 MoFaya Energy
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 The Alternative Power (Pty) Ltd (Switch)
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Power Horse Energy Drinks GmbH
- 13.5.8.1 Company Overview
- 13.5.8.2 Product Portfolio
- 13.5.8.3 Demographic Reach and Achievements
- 13.5.8.4 Certifications
- 13.5.9 Suntory Beverage & Food Limited
- 13.5.9.1 Company Overview
- 13.5.9.2 Product Portfolio
- 13.5.9.3 Demographic Reach and Achievements
- 13.5.9.4 Certifications
- 13.5.10 Monarch Beverages
- 13.5.10.1 Company Overview
- 13.5.10.2 Product Portfolio
- 13.5.10.3 Demographic Reach and Achievements
- 13.5.10.4 Certifications
- 13.5.11 Others
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