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Turkey HW Soft Drinks

Publisher Euromonitor International
Published Aug 06, 2024
Length 15 Pages
SKU # EP19078882

Description

HW Soft Drinks in Turkey


The consumer base in Turkey increased in 2023, as the country saw substantial immigration and a strong influx of inbound tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and wellness remained stable. For instance, there was increased demand for bottled water with certain fortified/functional claims, such as good source of minerals and good source of vitamins, as well as other healthier soft drinks with low/no/no added s...

Euromonitor International's HW Soft Drinks in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
HW Soft Drinks in Turkey
Euromonitor International
August 2024
List Of Contents And Tables
HW SOFT DRINKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Turkey provides fertile ground for the growth and development of health and wellness soft drinks
Natural claims thriving as consumers look to make healthier choices
Good source of vitamins and energy boosting claims benefit from consumers pursuing healthier and more active lives
PROSPECTS AND OPPORTUNITIES
Consumers expected to remain focused on making healthier choices when it comes to soft drinks
Natural will remain a key claim but energy boosting claims set to rise to the top as consumers lead increasingly busy lives
Food intolerances and ethical concerns expected to influence demand in soft drinks
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER

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