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Turkey HW Hot Drinks

Publisher Euromonitor International
Published Aug 06, 2024
Length 14 Pages
SKU # EP19078866

Description

HW Hot Drinks in Turkey


Tea is popular in Turkey, with most consumers drinking it daily. Most of the tea that is consumed is also produced within the country. According to the World Tea Committee, Turkey has the highest per capita consumption of tea in the world. The tea industry in Turkey has a remarkable heritage, with 830,000 decares of local tea farming, and an annual harvest of 1.35 million tonnes of tea, with 24% of all farms belonging to the public sector. UNESCO even recently added “Turkish tea culture” to the...

Euromonitor International's HW Hot Drinks in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Hot Drinks in Turkey
Euromonitor International
August 2024
List Of Contents And Tables
HW HOT DRINKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local tea remains hugely popular with consumers increasingly looking for healthier options
Natural claims prove popular
No added sugar claims prove popular as consumers aim to improve their health and control their weight
PROSPECTS AND OPPORTUNITIES
Earthquake likely to continue impacting sales of health and wellness hot drinks
Natural and organic claims set for strong growth in fresh coffee
Free from claims could be an important source of growth for hot drinks over the forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 mpany Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 4 mpany Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 5 mpany Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 6 mpany Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 7 mpany Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 8 recast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
Table 9 recast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER

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