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Traditional and Connected Watches in the US

Publisher Euromonitor International
Published Jan 12, 2026
Length 21 Pages
SKU # EP20773166

Description

Traditional and connected watches in the US experienced a slowdown in value growth in 2025 due to tariff uncertainty and shifting consumer preferences. Despite this, the category is forecast to record a 3% current value CAGR to reach USD24.1 billion by 2030, driven by technological innovation and an increasing number of high-net-worth individuals. Continued innovation in health features is a key trend shaping the connected segment. Brands that adapt to these changes and focus on omnichannel reta...

Euromonitor International's Traditional and Connected Watchesin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional and Connected Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Traditional and Connected Watches in the US
Euromonitor International
January 2026
List Of Contents And Tables
TRADITIONAL AND CONNECTED WATCHES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slowdown, innovation, and the rise of connected health features
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Tariffs and supply chain pressures affect watch price accessibility
Market polarisation prompts retailers to offer promotions
CHART 2 Samsung Turns to Retailer Promotions Amid Consumer Pullback
Tech innovation drives development of smart wearables
CHART 3 Analyst Insight
WHAT’S NEXT?
Positive outlook amid innovation, health trends and emerging competition
The untapped potential of women’s watches in the US
Value-driven trends reshaping traditional and connected watches in the US
COMPETITIVE LANDSCAPE
Apple and Rolex maintain lead due to strong brand presence and continuous innovation
CHANNELS
Retail e-commerce dominates distribution as local consumers seek convenience
Saks Fifth Avenue partners with Amazon to capture luxury clientele
COUNTRY REPORTS DISCLAIMER
CHART 4 Key Trends 2025
CHART 5 Mid-tier Brands Like Coach are Performing Well
CHART 6 Hermès Implements Price Hikes to Fully Offset Tariff Impact in US
CHART 7 Analyst Insight
CHART 8 Real GDP Growth and Inflation 2020-2030
CHART 9 PEST Analysis in the US 2025
CHART 10 Key Insights on Consumers in the US 2025
CHART 11 Consumer Landscape in the US 2025
PERSONAL ACCESSORIES IN THE US
EXECUTIVE SUMMARY
Sustainability and value: Keys to success in the evolving US personal accessories landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Navigating economic headwinds in the US personal accessories industry
Luxury brands plan to pass on tariff costs to consumers through price hikes
Redefining value: Emerging brands and mindful consumers reshape local industry
WHAT’S NEXT?
Adapting for growth: Key dynamics in US personal accessories
Sustainability and resale initiatives to shape industry landscape
COMPETITIVE LANDSCAPE
LVMH Moët Hennessy Louis Vuitton Inc retains lead of fragmented competitive landscape
CHANNELS
Offline retail continues to lead, with specialists key for high-end sales
Retail e-commerce drives sales with convenience and competition
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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