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Tea in Vietnam

Publisher Euromonitor International
Published Nov 26, 2025
Length 25 Pages
SKU # EP20639158

Description

In Vietnam, tea is recording positive retail value and volume growth in 2025, although expansion is slower than in 2024 as economic headwinds encourage more cautious spending and fewer impulse and out-of-home occasions. Growth is increasingly driven by fruit and herbal teas, which appeal to younger consumers seeking flavour variety and perceived functional benefits, while traditional green and black tea remains central to everyday consumption, especially among older and rural households. Health-...

Euromonitor International's Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Tea in Vietnam
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady, health-led expansion amid economic caution and evolving tastes
INDUSTRY PERFORMANCE
Tea growth slows as economic headwinds curb consumption
Health-led innovation supports higher value sales
WHAT’S NEXT?
Steady growth outlook supported by healthier choices and regulation
Evolving tastes fuel demand for flavoured and speciality teas
Sustainability and regional development move up the agenda
COMPETITIVE LANDSCAPE
Lipton maintains leadership through digital and community engagement
Cozy drives growth with flavour and format innovation
CHANNELS
Small local grocers remain the leading channel for tea purchases
Retail e-commerce accelerates through livestreaming and social commerce
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Inflation-driven trading down constrains volumes as health and regulation steer future demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Macroeconomic headwinds boost value but depress volume
Inflation, rising costs and trading down to budget hot drinks
Health and wellness remain a key driver of premium demand
WHAT’S NEXT?
Economic recovery and tourism expected to lift demand
Sugar tax to reshape portfolios and encourage healthier choices
Sustainability agendas gain prominence across the industry
COMPETITIVE LANDSCAPE
Nestlé leverages local production and investment to defend its lead
MacCoffee drives dynamic growth through activation and community engagement
CHANNELS
Offline channels remain dominant while e-commerce gains share
Foodservice volume growth struggles amid rising cost-consciousness
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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