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Tea in Uruguay

Publisher Euromonitor International
Published Dec 05, 2025
Length 24 Pages
SKU # EP20638807

Description

Tea recorded another year of positive development in 2025, supported by the continued expansion of health-conscious consumption and a growing appreciation for functional beverages. The broader wellness movement that intensified during the pandemic sustained its influence, with Uruguayan consumers increasingly choosing teas that promise digestive support, relaxation, immune benefits or natural remedies for everyday ailments. While tea has long been part of the Uruguayan household, 2025 saw a deep...

Euromonitor International's Tea in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Tea in Uruguay
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-driven consumption and functional innovation strengthened momentum across the tea category
INDUSTRY PERFORMANCE
Tea sales increased as wellness priorities reshaped consumption habits
Herbal/traditional medicinal tea remained the most dynamic segment as functionality guided consumer choices
WHAT’S NEXT?
Tea expected to maintain a favourable long-term outlook supported by rising wellness engagement
Health-focused innovation, premium botanical blends and evolving consumer rituals to support category expansion
On-trade expansion and the rise of speciality tea shops to reinforce consumer interest
COMPETITIVE LANDSCAPE
José Aldao SA remained the leading company amid rising competitive pressure from functional specialists
Supermercados Disco SA emerged as the most dynamic company as private label gained traction
CHANNELS
Small local grocers remained the leading channel, while modern retail expanded aggressively across the country
E-commerce was the most dynamic channel as digitalisation reshaped shopping behaviours
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN URUGUAY
EXECUTIVE SUMMARY
Hot drinks performance supported by economic stability and improving consumer sentiment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Category recovery strengthened as water-quality concerns eased and innovation increased
Climate pressures reshaped global coffee sourcing, but café culture compensated locally
Tea benefited from wellness and natural positioning despite seasonal limitations
WHAT’S NEXT?
Hot drinks expected to stabilise with gradual shifts in category composition
Wellness, natural ingredients and reformulation will drive tea and flavoured powder drinks trends
Premium coffee formats to gain relevance as consumers seek higher-quality experiences
COMPETITIVE LANDSCAPE
Nestlé del Uruguay SA maintained strong leadership supported by broad coverage and global capabilities
Supermercados Disco SA was the most dynamic performer due to private label expansion
CHANNELS
Supermarkets remained dominant as consolidation reshaped the retail landscape
E-commerce expanded rapidly due to delivery apps and marketplace penetration
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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