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Tea in the United Kingdom

Publisher Euromonitor International
Published Nov 26, 2025
Length 26 Pages
SKU # EP20639219

Description

There has been a polarisation of demand within tea in 2025 with demand for black tea falling as consumers seek out more interesting and healthier alternatives. This has benefited sales of fruit/herbal tea which has been a primary target of new product development and innovation as players look to increase consumption occasions and to reach out to a younger audience.

Euromonitor International's Tea in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Tea in the United Kingdom
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 PERFORMANCE
Sales favour healthier and more indulgent tea offerings
INDUSTRY PERFORMANCE
The wellness wave is reshaping the UK tea market
Innovation rife in tea as players look to expand consumption occasions
WHAT’S NEXT?
Guilt-free indulgence and holistic wellness trends will reshape the tea market
Digital trends and personalisation helping to attract Gen Z to tea
Affordable sustainability set to drive growth in the UK tea market
COMPETITIVE LANDSCAPE
Yorkshire Tea retains the lead with ongoing investment in innovation
Premiumisation and cold tea a focus on market innovation
CHANNELS
Supermarkets and hypermarkets dominate sales while e-commerce makes inroads
Digital trends driving on-trade tea sales
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Rising prices and economic pressures continue to limit growth in hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Volume sales stagnate as consumers continue to battle with cost-of-living pressures
Players focus on offering quality products to sustain demand
Consumers look for indulgence without a higher price tag
WHAT’S NEXT?
Expansion of the UK’s HFSS regulations set to push healthier options
The digital market opening up opportunities for hot drinks
Producers under mounting pressure to adopt more ethical practices
COMPETITIVE LANDSCAPE
Nestlé retains the lead through constant innovation and new product development
Keurig and JDE Peets merger expected to shake up the coffee market
CHANNELS
Hypermarkets and supermarkets continue to dominate sales in 2025
Foodservice demand shaping the retail market
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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