
Tea in Thailand
Description
Tea in Thailand
There was a modest rebound in retail volume sales of tea through both the retail and foodservice channels during 2021, but sales through both of these channels remained below pre-pandemic levels, as the adverse economic impact of COVID-19 in general and a decline in inbound tourism in particular put downward pressure on demand. The foodservice channel is relatively more popular for tea than for coffee, accounting for almost a third of total volume sales of the former in 2021. Green tea and other...
Euromonitor International's Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
There was a modest rebound in retail volume sales of tea through both the retail and foodservice channels during 2021, but sales through both of these channels remained below pre-pandemic levels, as the adverse economic impact of COVID-19 in general and a decline in inbound tourism in particular put downward pressure on demand. The foodservice channel is relatively more popular for tea than for coffee, accounting for almost a third of total volume sales of the former in 2021. Green tea and other...
Euromonitor International's Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
24 Pages
- Tea in Thailand
- Euromonitor International
- January 2022
- List Of Contents And Tables
- TEA IN THAILAND
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Volume sales of tea remain below pre-pandemic levels in both foodservice and retail
- Demand fruit/herbal tea boosted by pandemic due to perceived healthfulness
- Increased demand for convenience boosts demand for instant tea
- PROSPECTS AND OPPORTUNITIES
- Manufacturers want to broaden the appeal of tea by making it young and fun
- CBD tea represents a growth opportunity
- Organic products will proliferate, but relatively few local consumers will be able to afford them
- CATEGORY DATA
- Table 1 Retail Sales of Tea by Category: Volume 2016-2021
- Table 2 Retail Sales of Tea by Category: Value 2016-2021
- Table 3 Retail Sales of Tea by Category: % Volume Growth 2016-2021
- Table 4 Retail Sales of Tea by Category: % Value Growth 2016-2021
- Table 5 NBO Company Shares of Tea: % Retail Value 2017-2021
- Table 6 LBN Brand Shares of Tea: % Retail Value 2018-2021
- Table 7 Forecast Retail Sales of Tea by Category: Volume 2021-2026
- Table 8 Forecast Retail Sales of Tea by Category: Value 2021-2026
- Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026
- Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
- CHART 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026
- CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
- HOT DRINKS IN THAILAND
- EXECUTIVE SUMMARY
- Hot drinks in 2021: The big picture
- 2021 trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for hot drinks?
- MARKET DATA
- Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
- Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
- Table 13 Retail Sales of Hot Drinks by Category: Volume 2016-2021
- Table 14 Retail Sales of Hot Drinks by Category: Value 2016-2021
- Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
- Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
- Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
- Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
- Table 19 Total Sales of Hot Drinks by Category: Total Volume 2016-2021
- Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
- Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021
- Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021
- Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021
- Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021
- Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021
- Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026
- Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026
- Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026
- Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026
- Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026
- Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026
- Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026
- Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026
- Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026
- Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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