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Tea in Switzerland

Publisher Euromonitor International
Published Dec 08, 2025
Length 24 Pages
SKU # EP20676816

Description

Tea in Switzerland posted steady growth in retail volume and value terms over 2025. Whilst consumption of black tea is steadily decreasing, consumers are shifting toward fruit and herbal teas, with speciality and premium tea offerings gaining appeal. These healthier tea options are being consumed as part of self-care rituals and to support wellbeing.

Euromonitor International's Tea in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Tea in Switzerland
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea consumption shifts to healthier lines
INDUSTRY PERFORMANCE
Health positioning supports tea category performance
Fruit and herbal tea is embraced as part of self-care and wellbeing rituals
WHAT’S NEXT?
Lower caffeine levels and health perceptions to support category growth
Technological advances will raise the focus on quality and sustainability
Healthier tea products to expand
COMPETITIVE LANDSCAPE
Private label holds a strong position in tea
Morga AG taps into health trend with Floramed medicinal teas
CHANNELS
Supermarkets lead channels supported by high private label penetration
On-the-go lifestyles drive sales via forecourt retailers
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN SWITZERLAND
EXECUTIVE SUMMARY
Healthy performance reported in hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest growth reflects cultural importance of hot drinks
Health and wellness trends play pivotal role shaping hot drinks consumption
Premiumisation trend plays a bigger influence
WHAT’S NEXT?
Modest outlook despite the maturity of hot drinks
Premiumisation and sustainability will remain key drivers
Status quo in terms of distribution and the competitive landscape
COMPETITIVE LANDSCAPE
Nestlé Suisse SA reaffirms its stronghold in hot drinks
Shift to private label is evident
CHANNELS
Supermarkets hold dominant position, but discounters are gaining share
Gradual rise in retail e-commerce sales
Sluggish performance in foodservice as consumers make cutbacks
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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