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Tea in Spain

Publisher Euromonitor International
Published Nov 26, 2025
Length 24 Pages
SKU # EP20639248

Description

Tea in Spain is recording moderate retail value growth in 2025, but volume is stagnating as black and instant tea decline and the overall category loses dynamism. Fruit/herbal tea is the key value growth driver, with consumers increasingly seeking functional blends promising specific health benefits, supported by strong innovation from players such as Pompadour, Hornimans and new wellness-focused entrants. Coffee and RTD tea present an ongoing competitive threat, particularly in a climate of war...

Euromonitor International's Tea in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Tea in Spain
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea in Spain sees modest value growth as functional fruit/herbal infusions offset declines in black tea
INDUSTRY PERFORMANCE
Value sales rise for tea in 2025, driven primarily by fruit/herbal tea
Coffee continues to present competitive threat, though healthy properties support sales for tea
WHAT’S NEXT?
Growth set to come from functional segments
E-commerce will see further expansion over the forecast period
Traditional tea category will see intensified competition from RTD tea
COMPETITIVE LANDSCAPE
Mercadona leads amid polarising preferences
Increased focus on sustainability and healthy positioning
CHANNELS
Supermarkets leads distribution as discounters gains ground
E-commerce sees expansion driven by convenience and broad assortment
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN SPAIN
EXECUTIVE SUMMARY
High prices, polarised demand and digitalisation shape hot drinks in Spain
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
2025 sees rising value sales as prices remain high
Functional positioning gains ground in tea as e-commerce expands
Sustainability remains key concern while technology drives development in foodservice
WHAT’S NEXT?
Coffee and tea will fare better than other hot drinks over the forecast period
Premiumisation and sustainability trends continue to inform innovation
Supermarkets channel to maintain distribution lead
COMPETITIVE LANDSCAPE
Nestlé leads hot drinks through portfolio of popular brands
Tea sees fastest value growth among hot drinks categories
CHANNELS
Supermarkets dominates distribution as e-commerce records greatest expansion
Foodservice rises faster than retail in 2025
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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