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Tea in South Korea

Publisher Euromonitor International
Published Nov 10, 2025
Length 23 Pages
SKU # EP20589534

Description

Tea in South Korea experienced substantial retail value growth in 2025, driven by increasing consumer interest in health and wellness. Green tea was a standout performer, fuelled by the ""matcha-core"" trend and the consumer focus on wellness and natural ingredients. Osulloc and Dongsuh focused on product launches to interest consumers, while retail e-commerce became the dominant distribution channel, driven by convenience and a wide product selection. Sales of tea are expected to continue to see...

Euromonitor International's Tea in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Tea in South Korea
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Exceptional growth is driven by green tea, with its dynamism set to be maintained
INDUSTRY PERFORMANCE
Interest in health and wellness drives dynamism for tea, especially in retail
Green tea sees exceptional growth thanks to its image, health benefits and versatility
WHAT’S NEXT?
As tea is increasingly becoming a lifestyle trend, dynamism is expected to continue
Functional tea could be a growth opportunity
More companies are expected to move towards sustainable practices
COMPETITIVE LANDSCAPE
Osulloc addresses its declining share with a focus on matcha
Dongsuh Foods adapts to consumer trends with clarity and convenience
CHANNELS
Retail e-commerce sees the most dynamic sales increase and becomes dominant
Warehouse clubs sees share growth due to competitive prices
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Tea outperforms, as consumers look for small indulgences and healthy options
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Retail value growth, but volumes decline, and performances vary widely
The search for wellness in a chaotic world
Companies increasingly aim to offer affordable sustainability in hot drinks
Players use different strategies to address high prices and frustrated consumers
WHAT’S NEXT?
Convenient, healthy and sustainable products expected to drive growth
Companies expected to innovate to meet changing consumer demands
Moving forward, digital engagement will be critical for growth
COMPETITIVE LANDSCAPE
Dongsuh’s wide portfolio and brand loyalty contribute to its continued lead
Nestlé performs well, especially in fresh ground coffee pods, but changes are ahead
CHANNELS
Offline retail maintains its distribution dominance, although its share falls
Retail e-commerce sees a rising share, and even overtakes offline retail in tea
The rising share of foodservice volume sales continues
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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