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Tea in South Africa

Publisher Euromonitor International
Published Nov 27, 2025
Length 25 Pages
SKU # EP20639103

Description

Tea in South Africa is seeing rising retail value sales in 2025, underpinned by the everyday role of black tea and the strong cultural and health appeal of indigenous rooibos and honeybush. Fruit/herbal and green tea are driving growth, as brands and private label expand functional blends with botanicals such as ginger, moringa and CBD to meet growing demand for wellness-oriented beverages. Over the forecast period, both value and volume sales of tea are expected to increase, supported by cross-...

Euromonitor International's Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Tea in South Africa
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-focused innovation and indigenous herbal teas drive growth for tea in South Africa
INDUSTRY PERFORMANCE
Tea benefits from cultural role and health-giving properties
Fruit/herbal tea drives growth with green tea also rising
WHAT’S NEXT?
Both value and volume sales set to rise in response to demand for functional hot drinks and cross-category innovation
Developments in agriculture streamline processing methods
Rooibos and honeybush will continue to attract through health profile
COMPETITIVE LANDSCAPE
National brands leads with diverse product portfolio
Private label enjoys rapid expansion
CHANNELS
Convenience and extensive network supports supermarket channel’s continued distribution lead
E-commerce rises fastest with extensive array of niche offerings
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Price inflation, sustainability and channel shifts reshape hot drinks in South Africa
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price hikes push up value sales in hot drinks in 2025
Sustainability comes to the fore
Younger consumers opt for on-trade experiences
WHAT’S NEXT?
Persistent price rises ensure further value growth
Private label set to expand and present greater challenge to branded favourites
E-commerce to see further expansion through omnichannel strategies
COMPETITIVE LANDSCAPE
Nestlé remains leader of overall hot drinks in South Africa
Private label gains rapid ground
CHANNELS
Supermarkets leads distribution as e-commerce outpaces all others in terms of growth
Foodservice sees slowed volume growth in 2025
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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