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Tea in the Philippines

Publisher Euromonitor International
Published Jan 07, 2026
Length 24 Pages
SKU # EP20711503

Description

Tea in the Philippines experienced increased retail value sales during 2025, driven by consistent consumer demand and tea's strong association with health benefits. Traditional black tea bags maintained their leading share, yet dynamic growth was observed in fruit/herbal tea and green tea, especially matcha, fuelled by wellness trends. Widespread promotional activity, including discounts and bundle offers in the dominant retail channel of supermarkets, and across rapidly expanding e-commerce pla...

Euromonitor International's Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Tea in the Philippines
Euromonitor International
January 2026
List Of Contents And Tables
TEA IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea thrives on wellness, digitalisation, and strategic promotions
INDUSTRY PERFORMANCE
Associated health benefits continue to drive demand for tea
Growth amidst inflation driven by promotions
WHAT’S NEXT?
Wellness, premiumisation, and matcha to drive future growth
Blending digital and experiential: The omnichannel approach to local tea marketing
Tea to face mounting competition from foodservice operators offering freshly prepared options
COMPETITIVE LANDSCAPE
Lipton Teas & Infusions retains convincing leadership of tea
A focus on the increasingly popular green tea drives dynamic growth for Kawsek
CHANNELS
Supermarkets continues to dominate tea distribution in the Philippines
Exclusive online promotions drive e-commerce growth
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Hot drinks in the Philippines: 2025 performance, key drivers, and future outlook
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
A dynamic year for hot drinks: Instant coffee, malt-based hot drinks, and fresh ground coffee pods drive growth
Strategic pricing and value initiatives
Nespresso and Mayora help drive developments in fresh ground coffee
Digital innovation is shaping hot drinks marketing in the Philippines
WHAT’S NEXT?
Investment fuels optimistic outlook for hot drinks in the local market
Supply chain challenges and strategic pricing
Health trends to be persistent driver of development within hot drinks
COMPETITIVE LANDSCAPE
Nestlé Philippines retains lead of consolidated competitive landscape
CHANNELS
Dominance of small local grocers driven by proximity and affordability
Convenience and online exclusives drive growth via e-commerce
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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