Report cover image

Tea in Peru

Publisher Euromonitor International
Published Dec 08, 2025
Length 26 Pages
SKU # EP20676839

Description

In 2025, tea in Peru moved in a narrow band between resilience and stagnation. Overall demand was constrained by weak purchasing power and accumulated price increases from recent years, which continued to weigh on household budgets. Consumers remained very price-sensitive and reacted strongly to unit price rises, favouring cheaper brands and larger, more economical pack sizes. At the same time, inflationary pressure on raw materials, packaging and logistics meant manufacturers had limited room t...

Euromonitor International's Tea in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Tea in Peru
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Trading down and wellness priorities shape a flat but resilient tea market in 2025
INDUSTRY PERFORMANCE
Price-led value growth masks softer demand and a shift to more economical teas
Herbal and traditional medicinal teas gain momentum on the back of functionality and natural positioning
WHAT’S NEXT?
Tea category expected to gradually recover as mid-priced offers and new occasions expand
Innovation and iced formats become central to reducing seasonality and attracting younger consumers
Herbal and medicinal teas to gain further relevance on the back of wellness and women’s health trends
COMPETITIVE LANDSCAPE
Corporación Alimentaria Suiza SAC consolidates mass-market leadership through Herbi and strong value positioning
Cuisine & Co emerges as the most dynamic tea brand under Cencosud’s retail umbrella
CHANNELS
Traditional small retailers remain important but lose ground as discounters advance
Discounters consolidate as the fastest-growing distribution channel for tea
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN PERU
EXECUTIVE SUMMARY
Macroeconomic stabilisation underpins a gradual recovery in hot drinks demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability tensions drive pack rationalisation and search for better value
Premiumisation window narrows, but selective trading up persists in high-value niches
Well-being and functionality become cross-cutting drivers across categories
WHAT’S NEXT?
Moderate value expansion expected, led by coffee and functional infusions
Competitive strategies evolve as private label and mid-priced players gain importance
Modern and digital channels reshape access and reinforce the role of promotion and variety
COMPETITIVE LANDSCAPE
Nestlé Perú SA remains the benchmark player through portfolio breadth and strong distribution
Corporación Herbi consolidates leadership in tea via low prices and extensive reach
Finca Villa Rica, Cuisine & Co and Industrias Alimenticias Cusco drive the strongest growth across segments
CHANNELS
Small local grocers remain central but gradually cede ground to modern formats
E-commerce consolidates as the fastest-growing channel on the back of convenience and promotions
Convenience stores and discounters gain momentum as traditional trade struggles to keep pace
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us