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Tea in Norway

Publisher Euromonitor International
Published Dec 08, 2025
Length 23 Pages
SKU # EP20676837

Description

In 2025, tea consumption in Norway remained relatively modest; however, retail value sales increased due to rising health and wellness trends. Consumers increasingly sought natural, functional, and organic options, particularly in fruit/herbal teas. This demand was bolstered by flavour innovations and new product launches from leading brands, including Twinings. Additionally, a rising interest in premium and indulgent teas contributed to sales growth, as some consumers preferred higher-quality i...

Euromonitor International's Tea in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Tea in Norway
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, innovation and premiumisation support value growth for tea in 2025
INDUSTRY PERFORMANCE
Health and wellness trends support stable tea consumption in Norway
Product launches and flavour innovations support growth of fruit/herbal tea
WHAT’S NEXT?
Rising demand and evolving trends are set to shape the future of tea in Norway
Innovation in flavours and packaging is set to drive competitiveness
Sustainability is set to be the focal point of packaging and innovation
COMPETITIVE LANDSCAPE
Haugen-Gruppen strengthens its leadership through Twinings and sustainable initiatives
Haugen-Gruppen records dynamic growth as Twinings gains share in various categories
CHANNELS
A wide network of stores and competitive prices allows discounters to lead distribution
Discounters and supermarkets record growth through broader assortments and promotional campaigns
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN NORWAY
EXECUTIVE SUMMARY
Health, price rises and evolving consumer preferences shape hot drinks in Norway
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting purchasing habits as rising costs reshape hot drinks in Norway
Health-led preferences drive rising demand for functional and ethically sourced hot drinks
A growing preference for ready-to-drink options intensifies competition for hot drinks
WHAT’S NEXT?
Price pressures will drive value growth as consumers shift towards more affordable hot drink options
Sustainability and transparency are set to become key drivers in hot drinks in Norway
Cold brewed drinks are expected to challenge sales of hot drinks across the forecast period
COMPETITIVE LANDSCAPE
Jacobs Douwe Egberts Norge AS maintains its leadership across hot drinks in Norway
Joh. Johannson Kaffe records dynamic growth through established coffee brands
CHANNELS
Discounters leads hot drinks distribution as price-conscious consumers drive growth
Retail e-commerce drives growth as consumers appreciate convenience and a wide assortment
Historic coffee prices reshape consumer behaviour across on-trade and off-trade channels
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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