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Tea in Malaysia

Publisher Euromonitor International
Published Nov 13, 2025
Length 23 Pages
SKU # EP20589420

Description

In 2025, tea in Malaysia experienced solid retail value growth, driven by consumers' perception of tea as a healthy beverage. Green tea saw the most dynamic performance, with double-digit growth, due to its health benefits. Boh Plantations maintained its leading position, while Odani Kokufun achieved significant growth in green tea. Hypermarkets dominated sales, but convenience stores saw dynamic growth due to outlet expansion. Tea is expected to continue to witness moderate growth, driven by it...

Euromonitor International's Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Tea in Malaysia
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea performs well as it is affordable and is perceived as healthy
INDUSTRY PERFORMANCE
A variety of factors ensure continued growth for tea in Malaysia
The health properties of green tea maintain its dynamic rising trend
WHAT’S NEXT?
Tea likely to benefit from a switch from pricier coffee, and from its health benefits
Aid programmes anticipated to continue and help maintain growth
Sustainability initiatives anticipated to continue to expand
COMPETITIVE LANDSCAPE
Boh Plantations extends its lead in tea thanks to its long history and new products
Dynamic growth for green tea leads Odani Kokufun to see strong growth
CHANNELS
Hypermarkets and small local grocers together dominate sales of tea
Convenience stores sees the most dynamic growth due to outlet expansion
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Price rises limit volume growth, while the health trend is particularly evident in tea
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Continued price rises drive retail value growth and volume decline
Opportunities remain for premium variants
Tea sees the best performance due to lower price rises and health benefits
Sustainability is a growing trend in hot drinks
WHAT’S NEXT?
Growth is anticipated, with a move towards healthier products expected
Instant coffee mixes to see growth despite potential challenges due to demand for convenience
A focus on promotions likely, to encourage consumers to purchase
COMPETITIVE LANDSCAPE
Nestlé’s sales return to growth thanks to new launches, but its share continues to decline
Omnichannel strategy and new launches drive growth for Luigi Lavazza
Product launches and switches drive solid growth for Boh Plantations
CHANNELS
Small local grocers dominates distribution in value terms, but hypermarkets in volume terms
Supermarkets performs well due to outlet openings and increasing footfall
Foodservice share of volume sales continues to rise
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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