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Tea in Israel

Published Dec 23, 2025
Length 22 Pages
SKU # EP20680588

Description

Growth in tea current value sales in Israel in 2025 was up moderately on 2024. This was primarily due to continued price hikes, though retail volume sales tipped back into positive territory after having declined consistently earlier in the review period. Like with coffee, overall demand was lifted by improvements in consumer confidence as inflationary pressures began to recede. Rising health-consciousness also supported the return to growth in volume terms, as tea in general has a comparatively...

Euromonitor International's Tea in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Tea in Israel
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea experiences return to growth in retail volume sales in 2025
INDUSTRY PERFORMANCE
Cost pressures and limited competition continue to drive up unit prices
Fruit/herbal tea shows the fastest development
WHAT’S NEXT?
Outlook for tea is reasonably bright
Producers will continue to launch healthier and more flavourful varieties
Tea set to remain highly concentrated despite likely entry of new imported brands
COMPETITIVE LANDSCAPE
Wissotzky Tea (Israel) Ltd remains the dominant player
Cérémonie Tea Ltd is the best performing company in value growth terms
CHANNELS
Supermarkets and discounters remain the top two distribution channels
Forecourt retailers and small local grocers are the most dynamic channels
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN ISRAEL
EXECUTIVE SUMMARY
Retail demand for hot drinks picks up in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Premiumisation trend remains strongest in coffee
Rising health-consciousness boosts fruit/herbal tea consumption
WHAT’S NEXT?
Steady growth in overall retail volume and current value sales projected
Higher-end products and novel flavours will be focal points for innovation
Outlook for other hot drinks remains poor
COMPETITIVE LANDSCAPE
Strauss Group continues to lead the market
PAZ Oil Co and GLS Coffee post highest retail value growth rates
Wissotzky Tea (Israel) Ltd maintains dominant position in tea
CHANNELS
Discounters remains the leading distribution channel
Hot drinks sales through e-commerce continue to grow at a healthy pace
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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