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Tea in Indonesia

Publisher Euromonitor International
Published Dec 09, 2025
Length 24 Pages
SKU # EP20676783

Description

Tea in Indonesia experienced retail value growth in 2025, largely driven by price increases due to rising costs and the prevalence of smaller, more affordable pack sizes, rather than volume expansion, due to saturation. Black tea saw significant success by engaging younger consumers through social media and offering innovative, health-focused, yet affordable options. Future growth anticipates a continued focus on smaller formats and youth engagement, alongside the boom in iced tea boosting sales...

Euromonitor International's Tea in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Tea in Indonesia
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea is saturated yet growing – players adapt with smaller packs and online reach
INDUSTRY PERFORMANCE
Price hikes drive value growth for tea amidst volume saturation
Affordability and youth engagement fuel success of black tea in Indonesia
WHAT’S NEXT?
Tea expected to see smaller packs and younger consumers in the forecast period
The evolving landscape of Indonesian tea consumption
Iced tea boom to fuel sales of loose black tea in Indonesia
COMPETITIVE LANDSCAPE
Flavour innovation and aggressive marketing drive Unilever's leadership in tea
CHANNELS
Small local grocers is dominant in tea distribution due to accessibility and credit
Product range and promotions fuel growth for retail e-commerce in tea
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN INDONESIA
EXECUTIVE SUMMARY
Price hikes and innovation drive value growth in hot drinks amidst channel shifts
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price rises and innovation drive value growth in hot drinks
Price hikes drive coffee value sales, while tea finds volume growth in health and convenience
Growing matcha consumption impacts hot drinks, led by younger demographics
WHAT’S NEXT?
Value growth to be driven by price hikes and innovation amidst maturity
Hot drinks brands to blend promotions and education for enhanced loyalty
Electric motorcycle charging at convenience stores to fuel growth in hot drinks
COMPETITIVE LANDSCAPE
Leaders in hot drinks navigate intensifying competition
Innovation and distribution important for the top performers in hot drinks
CHANNELS
Sachet sales and local access drive growth for small local grocers in hot drinks
Value and variety drive the rise of retail e-commerce in hot drinks
Café culture and affordable options drive dynamic shifts in coffee in foodservice
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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