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Tea in Georgia

Publisher Euromonitor International
Published Nov 26, 2025
Length 22 Pages
SKU # EP20639222

Description

Sales of tea in Georgia are maintaining a positive performance in 2025, in both value and volume terms, and with demand fairly steady. Sales are also being supported by the fact that tea is seen as a healthy beverage, which is reflected in the popularity of fruit/herbal tea.

Euromonitor International's Tea in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Tea in Georgia
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive performance of tea supported by steady demand and health and wellness trends
INDUSTRY PERFORMANCE
Tea remains a popular hot beverage, with strong local production
Strong growth of fruit/herbal tea supported by growing assortment of offers and health and wellness trends
WHAT’S NEXT?
Positive sales will continue over the forecast period, with a widening assortment expected
Price sensitivity will continue, while retailers balance cost with a widening assortment
Health and wellness trends will support sales of healthier-positioned teas
COMPETITIVE LANDSCAPE
Geoplant benefits from its best-selling Gurieli tea, offering local and natural products
Orimi Trade benefits from growth in its Greenfield brand of tea
CHANNELS
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN GEORGIA
EXECUTIVE SUMMARY
Positive sales continue, supported by baseline demand, immigration, and tourism
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price sensitivity continues, leading to more frequent discounts and promotions
Refill packages and international coffee varieties grow in demand
Health and wellness trends most evident in tea
WHAT’S NEXT?
Overall stable sales expected over the forecast period
Health and wellness teas and premium coffee set to be key trends
Price sensitivity will continue to influence purchasing decisions and stimulate competition
COMPETITIVE LANDSCAPE
Jacobs Douwe Egberts benefits from strong positioning in coffee, ongoing innovation, and sustainability efforts
Greenfield tea benefits from wide availability and strong portfolio of popular options
CHANNELS
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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