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Tea in Finland

Publisher Euromonitor International
Published Dec 08, 2025
Length 24 Pages
SKU # EP20676825

Description

Sales of tea are achieving low positive value growth and a sub-decimal decline in volume in Finland in 2025. This performance is due to rising unit prices and an element of premiumisation, meaning many consumers are exhibiting caution in their purchases. Regarding premiumisation, this can be seen with a movement towards health-positioned and functional options in tea. Indeed, health and wellness trends are most notable in tea when considering hot drinks overall, with local consumers shifting fro...

Euromonitor International's Tea in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Tea in Finland
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sluggish sales of tea supported by niche premiumisation and consumer interest in health-focussed options
INDUSTRY PERFORMANCE
Local origins and seasonal varieties attract attention in tea
Fruit and herbal teas benefit from heathy image
WHAT’S NEXT?
Positive value sales ongoing, while volume will remain sluggish
Tea subscription services cited as a development of note
Local origin of ingredients and production will remain appealing to consumers
COMPETITIVE LANDSCAPE
Twinings remains the best-known tea brand, thanks to frequent new product launches to appeal to evolving trends
Yorkshire Tea ensures strong growth for Sergejeff Oy Ab
CHANNELS
Hypermarkets remain the most popular stores for convenience, variety, and special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN FINLAND
EXECUTIVE SUMMARY
Robust value sales due to high prices, while volume growth falls into a negative decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and wellness trends strongly evident in tea
Sustainable credentials attract eco-aware consumers
Made in Finland Key Flag remains a key draw for consumers
WHAT’S NEXT?
Sales of hot drinks expected to normalise to flat-positive growth and value and volume rebalance
Sustainability trends and ethical credentials will remain important considerations
Health and wellness trends will drive new product developments
COMPETITIVE LANDSCAPE
Gustav Paulig Oy Ab maintains lead of hot drinks thanks to robust portfolio in coffee
Little’s benefits from niche positioning in flavoured coffee
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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