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Tea in Egypt

Publisher Euromonitor International
Published Dec 08, 2025
Length 22 Pages
SKU # EP20676822

Description

Tea continued to show strong momentum in 2025 as it remained deeply embedded in Egyptian daily life and social culture. Household consumption remained steady despite economic pressures, as tea is widely viewed as an affordable, essential beverage consumed at all times of the day. The category also benefited from consistent availability across both traditional and modern retail, with strong brand visibility reinforcing consumers’ trust in familiar labels. While inflation influenced purchasing beh...

Euromonitor International's Tea in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Tea in Egypt
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea consumption remains resilient as cultural habits, affordability and availability drive demand
INDUSTRY PERFORMANCE
Steady rises in demand support growth in tea retail value sales in 2025
Loose black tea retains dominance and remains the most dynamic segment of the category
WHAT’S NEXT?
Tea demand is expected to grow as wellness trends boost interest in herbal and functional options
Smaller pack sizes and flavour-led innovation will support future category development
Modern retail and e-commerce will expand further as digital habits strengthen
COMPETITIVE LANDSCAPE
El Arousa maintains its leadership through strong brand loyalty and wide accessibility
El Jawhara strengthens its position through affordability, promotions and expanded availability
CHANNELS
Local grocers remain the backbone of distribution due to accessibility and nationwide reach
E-commerce emerges as the most dynamic channel as delivery apps accelerate visibility and access
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN EGYPT
EXECUTIVE SUMMARY
Rising demand and evolving consumption habits support strong growth in hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and wellness trends strengthen demand for green, herbal and functional teas
Innovation in packaging, flavours and blends accelerates category dynamism
Expanding retail developments and on-trade presence reinforce growth pathways
WHAT’S NEXT?
Population growth, retail expansion and wellness orientation will sustain future demand
Rising prices are expected to reinforce demand for local products and smaller pack sizes
Growth in on-the-go consumption will accelerate, supported by new retail formats
COMPETITIVE LANDSCAPE
Nestlé strengthens its leadership through a dominant position in instant coffee
Herbal tea continues to stand out as the most dynamic category in 2025
CHANNELS
Traditional retail remains the core distribution channel for hot drinks
E-commerce emerges as the most dynamic channel through digital marketing and rapid delivery
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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