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Tea in Ecuador

Publisher Euromonitor International
Published Dec 23, 2025
Length 23 Pages
SKU # EP20680640

Description

Sales of tea rebound back into low positive growth in both value and volume terms in Ecuador in 2025, supported by the fact that tea is not facing the same inflationary pressures as coffee and cocoa.

Euromonitor International's Tea in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Tea in Ecuador
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of tea rebound back into low positive growth in both value and volume terms
INDUSTRY PERFORMANCE
Tea benefits from affordability and steady consumption — particularly with the return of cooler temperatures
Fruit/herbal tea benefits from local traditions and functional formulations
WHAT’S NEXT?
Limited distribution and weak brand activity constrain growth
Storytelling — a key to boost sales over the forecast period
Ecuadorian biodiversity — a factor that can relate tea with health and wellness
COMPETITIVE LANDSCAPE
Pusuquí Grande & Anexos maintains lead with no real competition, due to low activity in tea
Private label Corporación Favorita benefits from ongoing product expansions
CHANNELS
Supermarkets channel maintains half of all distribution share, thanks to wide offer of brands, sizes, and promotions
Significant growth of discounters channel reflects in tea sales
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Value sales rebound due to high prices, while volume consumption remains in a slump overall
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
High prices of coffee and cocoa boost value sales, while consumers seek cost savings
Leading players attract consumers to fresh coffee with smaller formats at more affordable prices
Foodservice sees positive volume growth, helping to support total category performance
WHAT’S NEXT?
Volume sales of hot drinks will recover to a flat performance
Consumer awareness and lifestyle trends will boost interest in fresh coffee and functional teas
Health and wellness trends create challenges for high-sugar other hot drinks
COMPETITIVE LANDSCAPE
GBO Grupo Empresarial Mariposa Corp benefits from being the owner of leading local players
Players benefit from targeted offerings and offering smaller pack sizes to meet different consumer budgets
CHANNELS
Small local grocers continue to benefit from affordable options and pack sizes to fit all budgets
Discounters channel sees triple-digit channel growth, thanks to expansion of Las Tiendas Tuti
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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