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Tea in Colombia

Publisher Euromonitor International
Published Dec 01, 2025
Length 23 Pages
SKU # EP20638982

Description

Tea in Colombia continued to gain visibility in 2025, supported by a broadening consumer shift toward wellness, natural ingredients and functional benefits. Retail value sales increased, although at a slightly slower pace than the previous year, while volume sales strengthened as tea became more associated with everyday wellbeing. The category benefitted from rising consumer awareness of the health advantages attributed to tea infusions, particularly detoxification, relaxation, digestive support...

Euromonitor International's Tea in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Tea in Colombia
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
2025 developments highlight growing interest in wellness-led and functional infusions
INDUSTRY PERFORMANCE
Retail value sales increase in 2025 as wellness positioning drives renewed demand
Fruit and herbal tea continues to lead growth through flavour innovation and functional appeal
WHAT’S NEXT?
Tea expected to maintain steady growth as health consciousness broadens consumption occasions
Health-driven innovation and the expansion of specialty tea retail expected to enhance category visibility
Market polarisation expected to intensify as private label and premium tiers expand
COMPETITIVE LANDSCAPE
Agricola Himalaya maintains leadership through wide channel reach and functional innovation
Stash strengthens premium positioning through unique flavours and expanded specialty retail presence
CHANNELS
Supermarkets and hypermarkets remain the core channel despite gradual share erosion
Discounters drive strongest growth as expansion and price advantage reshape purchasing behaviour
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN COLOMBIA
EXECUTIVE SUMMARY
Economic stabilisation supports renewed household consumption despite persistent price pressures
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Premiumisation accelerates as consumers seek higher-quality experiences at home
Health and functionality strengthen as core drivers of consumption
Discount channels reshape competitive strategies and pricing architecture
WHAT’S NEXT?
Coffee to sustain growth as consumption occasions diversify
Tea to benefit from wellness positioning and digital engagement
Other hot drinks to post moderate volume gains but stronger value growth
COMPETITIVE LANDSCAPE
Leading companies deepen channel specialisation and affordability strategies
Most dynamic players accelerate innovation and visibility
CHANNELS
Local grocers remain dominant but lose share to discount retailers
Discount retailers reshape market dynamics as e-commerce gains traction
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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