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Tea in China

Publisher Euromonitor International
Published Nov 07, 2025
Length 27 Pages
SKU # EP20575458

Description

Tea saw a slight decline in retail value sales in China in 2025, due to maturity and the competition from other hot drinks categories. However, fruit/herbal tea in particular saw growth, driven by health attributes and flavour innovation. Sustainability and health preservation are also becoming key purchasing factors. Yunnan Taetea maintained its lead due to its history and distribution, while Shuangjiang Mengku Tea Co grew rapidly by focusing on Mengku large-leaf Pu'er tea. Retail e-commerce gr...

Euromonitor International's Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Tea in China
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fruit/herbal tea maintains retail value growth, despite decline for tea overall
INDUSTRY PERFORMANCE
Although volume and value sales decline, growth is seen for some product types
Demand for healthy beverages and flavour innovation drive solid growth for fruit/herbal tea
WHAT’S NEXT?
A return to growth as incomes rise, knowledge rises, and products diversify
Technology will be used for traceability, consumer engagement, and production efficiency
Health and sustainability will be important in tea
COMPETITIVE LANDSCAPE
Long history and wide distribution help Yunnan Taetea Tea Industry Group maintain its lead
A focus on Mengku large-leaf Pu'er tea drives strong growth for Shuangjiang Mengku Tea Co
CHANNELS
Professional advice, wide portfolios, and culture maintain the lead of tea specialist stores
Retail e-commerce sees exceptional growth due to marketing, live-streams and service improvements
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN CHINA
EXECUTIVE SUMMARY
Although value sales see a marginal decline, upgrading is seen in some categories
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Premiumisation particularly evident in coffee and other hot drinks
Fruit/herbal tea meets consumers’ needs on many levels
Rising costs impact customers and companies
Brands try to strike a balance between affordability and sustainability
WHAT’S NEXT?
Value growth anticipated, but challenges will remain
International players likely to reshape their product portfolios
The integration of online and offline channels will be important
COMPETITIVE LANDSCAPE
Yunnan Taetea (Dayi) Tea Industry Group maintains its lead in a fragmented industry
Local brands perform well, while international brands are adapting
CHANNELS
Retail e-commerce is dynamic and becomes the leading distribution channel
Smaller local retailers remain popular but are challenged by more modern channels
Synergies between retail and foodservice channels
Transformation of hot drinks in foodservice
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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