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Tea in Canada

Published Nov 18, 2025
Length 26 Pages
SKU # EP20610872

Description

Retail volume sales of tea in Canada contracted marginally in 2025, continuing the downward trend but improving on the sharper decline seen in 2023. Elevated prices, following years of high inflation, limited consumption growth, with black tea—the largest segment—falling below pre-pandemic levels due to its mature positioning and lack of innovation. Younger consumers mirrored coffee trends, favouring premium and artisanal teas over quantity, while the rising popularity of cold beverages spurred... Euromonitor International's Tea in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

26 Pages
Tea in Canada
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mixed performance as tea continues to mature in Canada
Black tea continues to drive retail volume declines due to lack of innovation
Health and wellness trend continues to support dynamic fruit/herbal tea
WHAT’S NEXT?
Retail volumes to resume growth but challenges remain
Functional benefits and sustainability to be stronger growth areas
Addressing demand for customised experience and premiumisation can provide fuel for growth over the long term
COMPETITIVE LANDSCAPE
Tata Global Beverages retains leadership of highly fragmented landscape
Tea players venture out of category for new growth areas
CHANNELS
Tea specialists remain popular destination for premium options
E-commerce’s penetration of tea continues to rise
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN CANADA
EXECUTIVE SUMMARY
Mixed performance for hot drinks in Canada
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Further volume declines driven by rising prices due to elevated input costs
Health and wellness trend influences purchasing decisions
Indulgence and luxury offer comfort in an unstable period
Canadians invest in at-home preparation for customisation and cost savings
WHAT’S NEXT?
Despite positive outlook, challenges will remain
Health and sustainability trends to support value growth
COMPETITIVE LANDSCAPE
Coffee players retain overall lead of competitive landscape
Pockets of dynamic growth as players focus on health and premium options
CHANNELS
Grocery retailers offer consumers convenience when purchasing hot drinks
E-commerce gains complement omnichannel strategies
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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