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Tea in Azerbaijan

Publisher Euromonitor International
Published Nov 26, 2025
Length 22 Pages
SKU # EP20639184

Description

Tea continues to dominate hot drinks in Azerbaijan. Loose black tea remains the most widely consumed type, while tea bags and flavoured black teas are gaining popularity in urban areas. Fruit/herbal teas is the fastest-growing category, driven by health-focused positioning, functional benefits, and flavour innovation, attracting younger consumers with exotic blends and convenient formats like pyramid sachets. Leading players such as Sun-Tea Azerbaijan, Azercay, and Beta leverage strong reputatio...

Euromonitor International's Tea in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Tea in Azerbaijan
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea remains Azerbaijan’s cultural cornerstone
INDUSTRY PERFORMANCE
Black tea retains its popularity amid growing diversification
Fruit/herbal tea leads growth, driven by health and flavour trends
WHAT’’S NEXT?
Traditional tea-drinking habits will sustain growth
Loose black tea will continue to dominate sales
Fruit/herbal to lead value growth, driven by health trends and flavour innovation
COMPETITIVE LANDSCAPE
Sun-Tea Azerbaijan retains its dominance
Tea players gain traction through investment in niche offerings
CHANNELS
Small local grocers hold sway in face of growing competition from modern grocery chains
Convenience stores emerges as most dynamic channel
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN AZERBAIJAN
EXECUTIVE SUMMARY
Hot drinks sees rising diversification
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive value growth amid rising inflation
Coffee leads growth, fuelled by rising café culture
Fruit/herbal tea gains momentum through wellness positioning and flavour innovation
Other hot drinks registers relatively weak performance
WHAT’S NEXT?
Steady value growth through rising demand and diversification
Coffee to lead hot drinks growth on back of premiumisation trends
Competitive landscape will remain stable
COMPETITIVE LANDSCAPE
Sun-Tea Azerbaijan maintains leadership
Coffee players gain traction
Fruit/herbal tea players expand from small base
CHANNELS
Small local grocers leads distribution despite competition from supermarkets
Convenience store channel gains momentum
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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