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Tea in Austria

Publisher Euromonitor International
Published Nov 26, 2025
Length 24 Pages
SKU # EP20639159

Description

Tea continues to see robust growth in 2025 fuelled by its healthy perception and the growing range of options available in the market. The focus has been on tea products with a health and wellness positioning such as green tea, with players across the market investing in new trends such as cold brew tea and matcha to build interest and excitement. Moving forward there is growing pressure to invest in more sustainable tea production, while functional tea is also an area with growing potential.

Euromonitor International's Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Tea in Austria
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea sales rise as consumers embrace healthy living trends
INDUSTRY PERFORMANCE
Consumers focus on quality over quantity to push value growth in 2025
Healthier tea options see the most dynamic growth
WHAT’S NEXT?
Tea set to benefit from health and beauty positioning
New technology could help tea producers achieve greater yields
Sustainable production a key focus for tea
COMPETITIVE LANDSCAPE
Teekanne increases its dominance in tea in 2025
Sonnentor finding success by tapping into current tea trends
CHANNELS
Modern grocery retailers dominate sales thanks to a broad offering and convenient locations
E-commerce making inroads but from a low base
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
Sales of hot drinks grow in 2025 despite continuing price pressure
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Hot drinks benefits from new innovations in 2025 but rising prices present a challenge
Health and sustainability concerns having a growing influence on the market
Online trends starting life in foodservice before moving into the retail space
WHAT’S NEXT?
Delivering health and wellness benefits could be key in an increasingly mature market
Value for money will be the key consideration for consumers
Competitive landscape unlikely to see significant changes
COMPETITIVE LANDSCAPE
Consumers remain loyal to trusted brands giving Nestlé the edge
JJ Darboven finding success with well-run family business
CHANNELS
Supermarkets dominate while e-commerce makes further inroads
Foodservice sales rise in 2025 despite price hikes
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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