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Taiwan HW Soft Drinks

Publisher Euromonitor International
Published Aug 08, 2024
Length 14 Pages
SKU # EP19078740

Description

HW Soft Drinks in Taiwan


There has been a general increase in awareness of health and wellness among Taiwanese consumers since the COVID-19 crisis, which is having a direct impact on consumers’ decision-making when they are purchasing soft drinks. Local consumer demand for natural ingredients with no or low sugar content and few or no calories is driving the growth of products such as no sugar ready-to-drink (RTD) tea, zero calorie carbonates, juice and functional water. For example, Swire Coca Cola launched its no suga...

Euromonitor International's HW Soft Drinks in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Soft Drinks in Taiwan
Euromonitor International
August 2024
List Of Contents And Tables
HW SOFT DRINKS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Brands launch low sugar, low calorie drinks but popularity of home-made drinks limits demand
No sugar is leading claim in health and wellness soft drinks
Concerns about weight boost low sugar soft drinks
PROSPECTS AND OPPORTUNITIES
Health and wellness to drive product innovation
No sugar offers potential in health and wellness soft drinks, with players in sports drinks and energy drinks set to focus on healthier positioning
Immune support set to rise rapidly over forecast period, while RTD tea will continue to see success
MARKET DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN TAIWAN
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER

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