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Soft Drinks in New Zealand

Published Jan 20, 2026
Length 120 Pages
SKU # EP20808025

Description

Off-trade volume sales of soft drinks maintained positive growth in New Zealand in 2025, at a slightly higher rate of growth than seen in the previous year. This performance was underpinned by easing inflationary pressures, gradual economic stabilisation, and improving consumer spending confidence. While households remained value-conscious, reduced pressure on discretionary spending supported a modest rebound in purchase frequency, particularly for everyday hydration and wellness-aligned refresh...

Euromonitor International's Soft Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

120 Pages
Soft Drinks in New Zealand
Euromonitor International
January 2026
List Of Contents And Tables
SOFT DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
Volume sales see an uptick thanks to stabilising economic factors
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and wellness trends become the defining structural driver of soft drinks in New Zealand
Flavour innovation remains a critical driver of differentiation in soft drinks
Sustainability trends continue to rise across New Zealand’s soft drinks market
WHAT’S NEXT?
An ongoing positive performance driven by an improving economy and health-led trends
Future innovations will be backed by science-led claims
Distribution will become more strategic over the forecast period
COMPETITIVE LANDSCAPE
Coca-Cola Amatil (NZ) Ltd maintains its overall company lead thanks to myriad strengths
Allpress Espresso benefits from translation café-style coffee into a RTD offer
CHANNELS
Supermarkets maintains leading distribution channel place
Warehouse clubs and retail e-commerce continue to grow
Foodservice vs retail split
Fountain sales in New Zealand
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Modest volume growth for carbonates, with sales focussed on popular reduced-sugar options backed by promotions
INDUSTRY PERFORMANCE
Players attract attention with innovations in products and formats
Reduced sugar options align with overarching health and wellness trends
WHAT’S NEXT?
Carbonates set for measured volume growth as economic pressures ease
Health and wellness trends will drive innovation and sales
Sustainability set to become a structural driver of competitiveness in New Zealand carbonates
COMPETITIVE LANDSCAPE
Coca-Cola maintains leadership in carbonates through local scale, channel execution, and disciplined innovation
Natural Sugars benefits from the popularity of mixers, with its flagship Alchemy & Tonic brand
CHANNELS
Supermarkets maintains leading distribution channel place
Warehouse clubs continue to grow
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Juice maintains low positive volume growth, supported by new product developments and health and wellness trends
INDUSTRY PERFORMANCE
Innovations focus on low-sugar, organic, and functional attributes
Juice drinks show the strongest growth, benefitting from lower prices and new product developments
WHAT’S NEXT?
Juice sales expected to gradually decline over the forecast period
Not from concentrate 100% juice offers may become more popular
Opportunities continue for coconut water, due to low category maturity
COMPETITIVE LANDSCAPE
Frucor Suntory maintains its lead thanks to strength of overall portfolio and local production capabilities
Private label benefits from offering healthy juice options at affordable prices
CHANNELS
Supermarkets maintains dominant distribution channel lead for sales of juice
Retail e-commerce continues to grow, reflecting the ongoing rise of digital shopping
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bottled water sees a return to low volume growth, reflecting stabilising demand
INDUSTRY PERFORMANCE
Bottled water sales led by sparkling flavour innovations and value-driven hydration
Functional and sparkling flavoured bottled water attract consumer attention, competing with sports drinks and carbonates
WHAT’S NEXT?
Bottled water sales set to rise over the forecast period, with functional and sparkling flavoured options remaining popular
Digital and technology adoption to underpin efficiency, sustainability and on-the-go occasions
Health and wellness trends will drive growth through functional upgrades and everyday hydration
COMPETITIVE LANDSCAPE
Coca-Cola maintains its leadership over NZ Drinks due to strength of its overall portfolio
Aqa Lite continues to benefit from multiple strategies in sparkling flavoured bottled water
CHANNELS
Supermarkets maintains strongest distribution channel lead
E-commerce continues to grow, supported by digitally enabled convenience and forecourt retail
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports drinks benefit from widening consumption occasions
INDUSTRY PERFORMANCE
Clean-label, recovery-led sports drinks reshape the category beyond performance hydration
Reduced sugar sports drinks align with sugar moderation trends
WHAT’S NEXT?
Sports drinks shifts into a growth-stage lifestyle category, supported by broader penetration and health-led innovation
Digital retail execution strengthens visibility, conversion, and repeat purchasing for sports drinks
Health-led reformulation and cognitive functionality redefine sports drinks beyond performance hydration
COMPETITIVE LANDSCAPE
Coca-Cola maintains robust lead thanks to strong brand trust of Powerade
Small new entrants disrupt sports drinks with new formulations to meet a wider range of needs
CHANNELS
Supermarkets anchor sports drinks distribution, thanks to enabling wide consumer reach
Forecourt retailers benefit from meeting on-the-go hydration needs
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Energy drinks achieves double-digit volume growth, thanks sustained new product development and category repositioning
INDUSTRY PERFORMANCE
New product launches fragment the category to address different needs
Reduced sugar energy drinks align with overall sugar moderation trend
WHAT’S NEXT?
Energy drinks set for sustained volume growth over the forecast period, supported by lifestyle-led expansion
Health and wellness-led innovation will continue to expand energy drinks’ uses
Digital-first convenience to anchor repeat-led growth for energy drinks
COMPETITIVE LANDSCAPE
V maintains lead over Red Bull, while Red Bull engages in strong brand activity, and Coca-Cola benefits from its overall portfolio
The Musashi bus attracts attention with its LED display to showcase the Energy Amplified brand line
CHANNELS
Supermarkets drive energy drinks sales, reinforced by scale, value-led promotions and digital reach
Growth further supported by digitisation strategies and loyalty-linked offers
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of concentrates slump, reflecting a shift in demand based on health and convenience
INDUSTRY PERFORMANCE
Innovation in liquid concentrates aims to expand adult-led consumption occasions
Liquid concentrates manages to stay in a marginally positive performance
WHAT’S NEXT?
Concentrates expected to return to low positive volume growth, reflecting a widening range of consumption occasions
Health and wellness to structurally reshape concentrates demand, shifting growth toward low-sugar utility and at-home versatility
Sustainability trends to reinforce concentrates’ relevance as an efficient, low-waste beverage format
COMPETITIVE LANDSCAPE
Barker Fruit Processors maintains lead through premium scale and capacity investment
Six Barrel Soda Co drives growth via craft-led expansion and operational reset
CHANNELS
Supermarkets anchor concentrates distribution thanks to wide consumer reach
Retail e-commerce continues to grow from a low base, with direct-to-consumer online sales particularly relevant for concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of RTD tea return to flat volume growth, driven by carbonated RTD tea and kombucha
INDUSTRY PERFORMANCE
RTD tea benefits from health and wellness trends, albeit with competition from “better-for-you” categories
Carbonated RTD tea and kombucha meet demand for naturally positioned alternatives to carbonates
WHAT’S NEXT?
RTD teas set for modest growth, driven by carbonated formats while still tea remains niche
Matcha signals the next evolution of RTD tea, shifting growth toward café-led, wellness-driven relevance
RTD tea channel strategies to shift toward omnichannel discovery, premium signalling and digital-led trials
COMPETITIVE LANDSCAPE
Unilever benefits from long-standing presence of Lipton in still RTD tea
Smaller brands act as disruptors in RTD tea developments, supporting overall performance
CHANNELS
Supermarkets remain as the dominant distribution channel for RTD tea, thanks to mainstream visibility
Retail e-commerce continues to grow from a low base
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD coffee maintains double-digit growth, supported by new product innovation and wider availability
INDUSTRY PERFORMANCE
Volume sales driven by RTD coffee being cheaper than café coffee, with premiumisation supporting value growth
Local innovation polarises around two clear strategies
WHAT’S NEXT?
RTD coffee set for sustained expansion as iced formats embed all-day, on-the-go consumption
RTD coffee competition to intensify as brands sharpen their positioning and defend relevance against adjacent functional drinks
Health-led fortification to drive premium growth in RTD coffee as brands target energy, satiety and functional benefits
COMPETITIVE LANDSCAPE
Suntory Boss maintains robust leadership in RTD coffee, thanks to being the first to launch
Allpress Espresso benefits from leveraging its range as an extension of the café culture
CHANNELS
Supermarkets maintains strong distribution channel lead for RTD coffee
Retail e-commerce continues to develop from a relatively small base
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ASIAN SPECIALITY DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of Asian speciality drinks return to positive growth, as the category continues to grow from an emergent base
INDUSTRY PERFORMANCE
Asian speciality drinks sales led by diaspora demand and Asian grocery expansion
Cultural crossovers and flavour-led trends expand the consumer audience
WHAT’S NEXT?
Asian speciality drinks to post steady, niche-led growth, driven by diaspora demand and flavour crossover rather than mainstream scale
Health-led innovation to drive selective penetration of Asian speciality drinks
Distribution expansion to unlock mainstream trials through Woolworths’ international food strategy
COMPETITIVE LANDSCAPE
Asian speciality drinks remains fragmented, with growth driven by specialist retail and emerging brands rather than national leaders
Chinese beverage brands gain increasingly availability via Asian grocery chains
CHANNELS
Local grocery stores drive Asian speciality drinks growth, leading distribution through speed to market, range, and community reach
Supermarkets and e-commerce continue to grow share
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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