Soft Drinks in Uruguay
Description
The outlook for the soft drinks industry in Uruguay is positive, supported by a favourable macroeconomic environment following the administration of former President Lacalle Pou and the inauguration of Yamandú Orsi as President in March 2025. According to IMF estimates, Uruguay’s economy is projected to grow by 3%. After overcoming the severe impact of the Argentine economic crisis, economic activity has regained momentum, with simultaneous growth in wages and employment. A key factor supporting...
Euromonitor International's Soft Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Soft Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
78 Pages
- Soft Drinks in Uruguay
- Euromonitor International
- January 2026
- List Of Contents And Tables
- SOFT DRINKS IN URUGUAY
- EXECUTIVE SUMMARY
- Improved economic environment drives soft drinks growth in 2025
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Residual effects of the water crisis persist
- Health and wellness trend boosts consumption of 100% juice
- Functional beverages gain traction
- WHAT’S NEXT?
- Moderate growth expected
- Health and wellness trend expected to play an increasingly important role
- Impact of climate change
- COMPETITIVE LANDSCAPE
- The Coca-Cola Company retains its lead in 2025
- Danone remains a dominant force in bottled water
- CHANNELS
- Supermarkets lead, expanding their presence across Uruguay
- Retail e-commerce set to experience rapid growth
- Foodservice vs retail split
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN URUGUAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Impact of rising health consciousness
- INDUSTRY PERFORMANCE
- Consumer preference for bottled water
- Strengthening mixology trend benefits tonic water/mixers/other bitters
- WHAT’S NEXT?
- Sugar concerns could hamper the development of carbonates
- Non-cola flavours are set gain momentum, driven by flavour and functional versions
- Private label and local brands will likely retain popularity among budget consumers
- COMPETITIVE LANDSCAPE
- Montevideo Refrescos SA dominates with its iconic brands
- Local Barlinco SA invests in the development of a new generation of functional carbonates
- CHANNELS
- Supermarkets strengthen their leading position, driven by the acquisition of local chained grocers
- Modern retailers have invested in online shopping capabilities
- CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
- Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
- Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- JUICE IN URUGUAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising demand for more natural soft drinks benefits juice in 2025
- INDUSTRY PERFORMANCE
- Juice records strong growth as consumers focus on healthier beverages
- 100% juice benefits from consumers’ preference for natural products free from additives and added sugar
- WHAT’S NEXT?
- Heightened health awareness to drive sustained growth
- Vegetable-infused juices expected to gain momentum
- Affordability and value-packaged juice drinks to drive sales
- COMPETITIVE LANDSCAPE
- Cooperativa Nacional de Productores de Leche leads, while Danone experiences dynamic growth
- CHANNELS
- Small local grocers benefit from their close proximity to consumers
- Online sales rocket as players invest in online shopping capabilities
- CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- BOTTLED WATER IN URUGUAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Ongoing impact of drought and water quality issues
- INDUSTRY PERFORMANCE
- Bottled water benefits from ongoing consumer distrust of tap water
- Still purified bottled water attracts consumers with its lower unit prices
- WHAT’S NEXT?
- Climate change and health and wellness trend support strong growth
- Expansion of home delivery and family pack offerings
- Tap water filters may pose a challenge
- COMPETITIVE LANDSCAPE
- Cía Salus leads, offering a wide product portfolio
- Montevideo Refrescos regains lost ground
- CHANNELS
- Supermarkets lead, strengthening their presence across the country
- Dynamic e-commerce
- CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SPORTS DRINKS IN URUGUAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Expanding array of consumption occasions and health trend ensure another strong year for sports drinks
- INDUSTRY PERFORMANCE
- Robust growth fuelled by innovation and new consumption occasions
- Innovative SueroX drives growth of reduced sugar sports drinks
- WHAT’S NEXT?
- Health trend and climate change set to support sales
- Oral replenishment beverages will widen the consumers base and add new consumption occasions
- Premium pricing may limit accessibility to broader audience
- COMPETITIVE LANDSCAPE
- Gatorade retains its leadership amid rising competition from Powerade
- CHANNELS
- Small local grocers maintain their lead despite the rapid expansion of modern retailers
- Retail e-commerce records dynamic growth
- CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ENERGY DRINKS IN URUGUAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Energy drinks increasingly appealing to younger demographics
- INDUSTRY PERFORMANCE
- Double-digit growth supported by an increase in promotion and advertising activity
- Rising health consciousness drives demand for reduced sugar energy drinks
- WHAT’S NEXT?
- Flavour innovation, the entry of new players, and enhanced distribution to drive consumption
- Substantial marketing investment to propel category growth
- Low-calorie and plant-based energy drinks may emerge in the coming years
- COMPETITIVE LANDSCAPE
- Monster leads, benefiting from Coca-Cola's extensive distribution network and effective marketing
- Red Bull strengthens its presence in 2025
- CHANNELS
- Supermarkets’ expansion contributes to decline of small local grocers
- E-commerce significantly increases its penetration
- CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- CONCENTRATES IN URUGUAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- A positive year, yet challenges persist
- INDUSTRY PERFORMANCE
- Concentrates recover; however, continue to face competition from healthier beverages
- Liquid concentrates benefit from Argentine migrants settling in Uruguay
- WHAT’S NEXT?
- Further growth expected if government tackles counterfeit products
- Reformulating powder concentrates for health-conscious consumers
- Expanding localised and functional flavour innovations
- COMPETITIVE LANDSCAPE
- Leading Mondelez loses ground to counterfeit products and economy brands
- Van Dam strengthens its position in 2025
- CHANNELS
- Small local grocers dominated sales but losing ground against e-commerce
- Supermarkets strengthen their omnichannel capabilities
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- CATEGORY DATA
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
- Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- RTD TEA IN URUGUAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- RTD tea remains an underdeveloped category in 2025
- INDUSTRY PERFORMANCE
- Moderate growth amidst limited popularity
- WHAT’S NEXT?
- Growth driven by premium positioning
- Increasing health and wellness trend may attract new consumers
- Functional properties and innovative flavours could stimulate consumer interest
- COMPETITIVE LANDSCAPE
- Arizona Iced Tea dominates, targeting upper-income consumers
- Low profitability continues to discourage new entrants
- CHANNELS
- Supermarkets dominate distribution
- Retail e-commerce continues to gain ground
- CATEGORY DATA
- Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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