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Soft Drinks in the United Arab Emirates

Published Nov 28, 2025
Length 101 Pages
SKU # EP20639484

Description

Soft drinks in the UAE continues to post rising retail volumes, supported by high purchasing power, a multicultural consumer base and demand that spans both indulgence and health-focused products. Health claims increasingly shape purchasing decisions, although limited consumer understanding gives marketing an outsized role in defining what is perceived as healthy. Sustainability efforts, led primarily by government initiatives, are prompting shifts in packaging and accelerating the adoption of s...

Euromonitor International's Soft Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

101 Pages
Soft Drinks in the United Arab Emirates
Euromonitor International
November 2025
List Of Contents And Tables
SOFT DRINKS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Momentum driven by health trends, regulation and evolving retail dynamics
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Volume sales rise as progress is shaped by health and indulgence trends
Marketing messages push health claims
Sustainability gains ground in packaging innovation
WHAT’S NEXT?
Sugar tax and labelling system will impact development for soft drinks
Regulations to tighten around packaging and waste
Tech advancements set to support growth
COMPETITIVE LANDSCAPE
Red Bull leads overall soft drinks
Local player Alokozay sees fastest growth
CHANNELS
Hypermarkets leads while e-commerce rises fastest
Small local grocers remain key, as off-trade volumes rise faster than on-trade
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in the United Arab Emirates
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Carbonates grows steadily despite tax pressures and shifting consumer preferences
INDUSTRY PERFORMANCE
Steady growth seen in carbonates in 2025, despite 50% tax
Reduced sugar carbonates sees fastest growth
WHAT’S NEXT?
New flavours, premiumisation, reduced sugar offerings and indulgence trend will drive growth in carbonates
Technological advancements support sustainability goals
Regulatory environment and product reformulation
COMPETITIVE LANDSCAPE
Pepsi-Cola maintains leadership of overall carbonates in 2025
Vimto and Freez brands see robust rises
CHANNELS
Hypermarkets leads distribution in 2025
E-commerce expands most rapidly among retail channels
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Natural ingredients and 100% juice variants shape rising demand
INDUSTRY PERFORMANCE
Rising demand for 100% natural variants
Health trends push growth in segments associated with natural ingredients
WHAT’S NEXT?
100% juices and fresh hypermarket options to support modest growth in forecast period
Technology will increasingly inform innovation
Continued health and wellness focus, and emphasis on local sourcing
COMPETITIVE LANDSCAPE
Al Rawabi leads overall juice category in 2025
Leading player records fastest growth
CHANNELS
Supermarkets leads though juice remains widely available across several retail channels
E-commerce as a key growth engine
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Purified water supports steady gains, while sparkling and flavoured variants lift category diversity
INDUSTRY PERFORMANCE
Still purified water remains popular option in 2025
Flavoured bottled water drives overall growth, with consumers preferring sparkling over still variants
WHAT’S NEXT?
Moderate growth expected for bottled water, driven by affordability, education and health trends
Digital and manufacturing innovations
Sharper focus on sustainability and eco-friendly development
COMPETITIVE LANDSCAPE
Local leaders dominate UAE bottled water
Small players rise through innovative launches
CHANNELS
Supermarkets and hypermarkets benefit from weekly routine shopping trips
E-commerce and institutional channels see further expansion
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-focused positioning and strong youth appeal sustain rapid expansion in sports drinks
INDUSTRY PERFORMANCE
Sport drinks continues rapid rise in 2025
Consumers enjoy both regular and reduced sugar sports drinks
WHAT’S NEXT?
Functional positioning offers further growth opportunities
Younger consumers comprise major target audience
Health and wellness trends to have greater impact
COMPETITIVE LANDSCAPE
Sustained success of Gatorade among dominance of international brands
Gatorade posts fastest growth among brands in 2025
CHANNELS
Hypermarkets leads distribution in 2025, with supermarkets in second place
E-commerce enjoys fastest expansion
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
High taxation and rising health awareness shape steady but moderated growth in energy drinks
INDUSTRY PERFORMANCE
100% tax prevents stronger growth for energy drinks in 2025
Consumers shift towards reduced sugar options
WHAT’S NEXT?
Continued growth forecast as competitive landscape sees further fragmentation
Entrance of Gorilla Energy signals potential disruption to competitive dynamics
New solar power plant promises to raise the bar for sustainability
COMPETITIVE LANDSCAPE
Red Bull continues to lead, while Boom Boom provides budget-friendly option
Competition intensifies as smaller players challenge established leaders through vitamin-focused variants
CHANNELS
Energy drinks enjoy strong presence across variety of channels
E-commerce expands while forecourt retailers remains key
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concentrates faces stagnation as consumers shift toward fresher and healthier options
INDUSTRY PERFORMANCE
2025 sees stagnation set in for concentrates in the UAE
Powder concentrates leads growth, while Vimto drives sales in liquid concentrates
WHAT’S NEXT?
Modest growth outlook for concentrates in the UAE
Concentrates is a seasonal category, and mostly sold during Ramadan
Health and wellness positioning to become more prevalent
COMPETITIVE LANDSCAPE
Mondelez maintains leadership through well-known Tang brand
Prime sees robust rises through convenient hydration sticks
CHANNELS
Shopping routines favour supermarkets and hypermarkets
E-commerce posts fastest growth among retail distribution channels
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD tea sees strong expansion as health, flavour diversity and innovation lift demand
INDUSTRY PERFORMANCE
Strong growth seen in RTD tea consumption in 2025
Reduced sugar still RTD sees highest demand
WHAT’S NEXT?
Innovative offerings to drive further growth in forecast period
Sustainable packaging will become increasingly important over forecast period
Health, wellness and functional extensions
COMPETITIVE LANDSCAPE
Lipton’s dominance due to historic presence and great taste
Pokka sees deep declines
CHANNELS
Hypermarkets and supermarkets lead RTD tea distribution
E-commerce goes from strength to strength as new varieties drive sales in RTD tea
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD coffee contracts sharply as boycotts, high prices and low essentiality weaken demand
INDUSTRY PERFORMANCE
Decline driven by boycott and non-essential nature of the category
Premium price another negative factor impacting demand for RTD coffee
WHAT’S NEXT?
Modest recovery expected over the next five years
RTD coffee will become a highly competitive environment
Health trends drive product reformulation and premium launches
COMPETITIVE LANDSCAPE
Starbucks remains leading brand despite further decline
Nada brand posts fastest growth in 2025, benefiting from functional offering
CHANNELS
Forecourt retailers leads distribution for RTD coffee
E-commerce stands out as only channel on the up
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ASIAN SPECIALITY DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Asian speciality drinks sees gradual expansion, supported by novelty appeal and population diversity
INDUSTRY PERFORMANCE
Modest growth driven by curiosity and population trends
Asian speciality drinks lacks awareness among local consumers
WHAT’S NEXT?
Steady expansion expected with potential for faster growth
Concerns over sugar intake could slow growth potential
No UAE-specific regulations, but global sustainability efforts remain relevant
COMPETITIVE LANDSCAPE
Mogu Mogu maintains overall leadership through early entry
Minimal competition seen within Asian speciality drinks in the UAE
CHANNELS
Supermarkets leads distribution, with hypermarkets close behind and e-commerce posting fastest growth
Asian speciality drinks likely to emerge in on-trade channel
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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