Soft Drinks in Tunisia
Description
Retail volume sales of soft drinks in Tunisia increased in 2025, driven largely by the strong performance of the bottled water category, which supported overall volume growth. However, the economic crisis, inflation, and significant price increases led to declining demand across several categories, including carbonates, while demand for others, such as juice, stagnated. Bottled water rebounded in 2025 after two consecutive years of decline, following earlier restrictions and regulations imposed...
Euromonitor International's Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
72 Pages
- Soft Drinks in Tunisia
- Euromonitor International
- December 2025
- List Of Contents And Tables
- SOFT DRINKS IN TUNISIA
- EXECUTIVE SUMMARY
- Rebound of bottled water supports overall growth of soft drinks
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Players intensify promotional activity to drive demand
- Coca-Cola boycott creates opportunities for local players
- Entry of several imported brands in 2025
- WHAT’S NEXT?
- Continued strong demand for bottled water
- Government involvement and legislative developments set to shape the market
- COMPETITIVE LANDSCAPE
- La Société des Stations Thermales et des Eaux Minérales leads
- Rouiba resumes operations in 2025
- CHANNELS
- Small local grocers benefit from their extensive network
- Discounter Aziza enjoys strong year-on-year growth
- Foodservice vs retail split
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Carbonates faces a challenging environment
- INDUSTRY PERFORMANCE
- Impact of rising health consciousness, price increases and social media
- Cola boycott and innovation support non-cola carbonates’ performance
- WHAT’S NEXT?
- Declining purchasing power and shift toward healthier alternatives limits volume sales
- Non-cola carbonates will continue to benefit from new products and flavours
- Rising health awareness set to dampen sales
- COMPETITIVE LANDSCAPE
- Société Tunisienne de Boissons Gazeuses leads despite share loss
- Coca-Cola boycott benefits Société des Boissons du Cap Bon
- CHANNELS
- Small local grocers play a central role in the distribution of carbonates
- Aziza gains ground with store openings and promotions
- CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
- Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
- Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- JUICE IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Slowed growth, although juice remains highly dynamic in terms of innovation and new launches
- INDUSTRY PERFORMANCE
- Slowed growth with stagnant demand among children
- Juice drinks (up to 24% juice) provide an accessible, value-for-money option
- WHAT’S NEXT?
- Growth supported by rising penetration of modern grocery retailers and urbanisation
- Appealing packaging and innovation will strengthen Société des Boissons du Cap Bon’s leadership
- Health and wellness trend to remain a key driver of juice sales
- COMPETITIVE LANDSCAPE
- Leading Société des Boissons du Cap Bon benefits from strong brand awareness
- Strong growth of Société Nouvelle des Boissons Gazeuses with portfolio expansion and active marketing
- CHANNELS
- Small local grocers have an extensive network across both urban and rural areas
- Aziza strengthens its position by offering the first private label juice brand
- CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- BOTTLED WATER IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Bottled water rebounds in 2025
- INDUSTRY PERFORMANCE
- Strong recovery following two years of decline
- Dynamic still natural mineral bottled water
- WHAT’S NEXT?
- Poor quality of tap water will continue to drive demand for bottled water
- Limited innovation expected
- Legislative developments essential for future growth
- COMPETITIVE LANDSCAPE
- Société des Stations Thermales et des Eaux Minérales enjoys a strong reputation
- Tijen resumes operations, boosting growth of Société Tunisienne d'Eaux Minérales
- CHANNELS
- Small local grocers remain the leading distribution channel
- Discounter Aziza actively promotes bottled water
- CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SPORTS DRINKS IN TUNISIA
- 2025 DEVELOPMENTS
- Limited availability and near-zero visibility translate to negligible sales
- WHAT’S NEXT?
- Gradual entry expected as sports nutrition becomes a more popular topic
- CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ENERGY DRINKS IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Declining demand in 2025
- INDUSTRY PERFORMANCE
- Energy drinks continues to face significant challenges
- WHAT’S NEXT?
- Return to growth from 2027 with gradual economic improvements
- Innovation to maintain consumer interest
- Efforts to curb smuggled energy drinks having a positive impact
- COMPETITIVE LANDSCAPE
- Groupe Bayahi, with Red Bull, dominates
- Société Shark Tunisie strengthens its position
- CHANNELS
- Small local grocers lead with their widespread presence in both rural and urban areas
- Food/drink/tobacco specialists offer a broad assortment of imported products
- CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- CONCENTRATES IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Impact of shifting consumer preferences
- INDUSTRY PERFORMANCE
- Waning demand for powder concentrates
- Liquid concentrates benefit from on-trade demand
- WHAT’S NEXT?
- On-trade outlets play a key role in driving growth of liquid concentrates
- Product innovation to support sales
- Market lacks any meaningful health and wellness initiatives
- COMPETITIVE LANDSCAPE
- Société Hazem offers popular flavours and affordable prices
- FK MONIN Tunisia performs well on-trade, launching a wide range of liquid concentrates
- CHANNELS
- Extensive network of small local grocers ensure their distribution lead
- Discounter Aziza continues to gain popularity
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- CATEGORY DATA
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
- Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD TEA IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- RTD remains a niche category in 2025
- INDUSTRY PERFORMANCE
- Low consumer awareness and interest impact RTD tea
- WHAT’S NEXT?
- Limited growth expected
- Limited impact of health and wellness
- On-trade outlets represent an untapped opportunity for RTD tea
- COMPETITIVE LANDSCAPE
- Aris Ice Tea: The sole player
- CHANNELS
- Supermarkets dominate sales
- Retail e-commerce benefits from offering niche products such as RTD tea
- CATEGORY DATA
- Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD COFFEE IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Weak demand due to high prices, low awareness, and restricted distribution
- INDUSTRY PERFORMANCE
- RTD remains a niche product for higher-income consumers
- Segafredo RTD coffee: A market exit
- WHAT’S NEXT?
- Downward trend set to continue
- Continued focus on basic products
- Development of healthier options unlikely
- COMPETITIVE LANDSCAPE
- Starbucks is the only active brand
- CHANNELS
- Hypermarkets lead, targeting upper-income consumers
- Expansion of retail e-commerce, offering niche products such as RTD coffee
- CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
