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Soft Drinks in Slovenia

Published Jan 21, 2026
Length 83 Pages
SKU # EP20808017

Description

In 2025, the Slovenian soft drinks industry was shaped by polarised consumer behaviour: while health-conscious consumers drove demand for functional and low-sugar beverages, cost-conscious shoppers increasingly favoured private label options. Premiumisation strengthened niche categories like RTD tea, RTD coffee, sports drinks, and functional bottled water. Supermarkets and hypermarkets remained central to distribution, with e-commerce expanding rapidly, offering convenience, broader product choi...

Euromonitor International's Soft Drinks in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

83 Pages
Soft Drinks in Slovenia
Euromonitor International
January 2026
List Of Contents And Tables
SOFT DRINKS IN SLOVENIA
EXECUTIVE SUMMARY
Soft drinks landscape becomes increasingly polarised
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest growth for soft drinks
Manufacturers navigate a polarised landscape
Health and wellness claims move into the mainstream
WHAT’S NEXT?
Continued growth, despite demographic constraints
New entrants expected as private label strengthens
E-commerce to drive growth while modern grocery retailers will remain dominant
COMPETITIVE LANDSCAPE
Radenska retains its leadership
Nestlé Adriatic emerges as most dynamic soft drinks company
CHANNELS
Supermarkets and hypermarkets dominate soft drinks distribution
Retail e-commerce leads growth
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health trends reshape consumption
INDUSTRY PERFORMANCE
Modest growth for carbonates as consumers shift to perceiver healthier soft drinks
Reduced-sugar other non-cola carbonates sees fastest growth
WHAT’S NEXT?
Minimal growth expected as consumers shift towards healthier beverages
Carbonates to embrace health-focused innovation and product diversification
Regulatory changes to impact manufacturer strategies
COMPETITITVE LANDSCAPE
Coca-Cola HBC Slovenija doo leads sales with broad brand portfolio
Jamnica doo drives growth through innovation
CHANNELS
Hypermarkets offer one-stop shopping convenience
Retail e-commerce leads growth
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, innovation and digitalisation shape juice landscape
INDUSTRY PERFORMANCE
Juice sales in Slovenia grow steadily amid flavour innovation and launch of new healthier variants
Not-from-concentrate 100% juice leads growth
WHAT’S NEXT?
Juice growth to moderate amid changing consumer preferences
Digitalisation and automation will reshape Slovenia’s juice industry
Legislative changes will impact juice producers
COMPETITITVE LANDSCAPE
Fructal doo leads juice with strong brand recognition
Private label shows greatest dynamism
CHANNELS
Hypermarket leads juice distribution
E-commerce taps into increasingly busy lifestyles
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and functional appeal are key growth drivers
INDUSTRY PERFORMANCE
Bottled water continues to grow amid health and wellness trends
Functional bottled water leads growth
WHAT’S NEXT?
Bottled water set for accelerated growth, driven by flavoured and functional innovations
Innovation to combine sustainability and smart hydration
Premium and functional bottled water gains traction amid focus on purity and transparency
COMPETITITVE LANDSCAPE
Radenska doo maintains its lead
Atlantic Droga Kolinska doo benefits from new product launches
CHANNELS
Hypermarkets lead bottled water distribution
Retail e-commerce drives growth
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, innovation, and convenience drive growth of sports drinks
INDUSTRY PERFORMANCE
Sports drinks expand amid rising fitness trends
Regular sports drinks dominates sales
WHAT’S NEXT?
Sports drinks set for continued growth, driven by health-conscious consumers
Innovation will continue apace
Shift towards clean-label and sustainable formulations
COMPETITITVE LANDSCAPE
Nika Bev doo leads sports drinks
Niche brands drive growth
CHANNELS
Hypermarkets dominate sports drinks distribution
E-commerce strengthens its role
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health concerns and increasing living costs impact sales
INDUSTRY PERFORMANCE
Energy drinks register slowdown in growth
Reduced-sugar energy drinks lead growth amid health-focused consumer trends
WHAT’S NEXT?
Limited growth amid changing lifestyles
Technological innovation will transform energy drinks
Efforts to address youth consumption of energy drinks could impact sales
COMPETITITVE LANDSCAPE
Roiss Dva doo enjoys success through Red Bull brand
Emerging brands drive diversification
CHANNELS
Hypermarkets lead energy drinks distribution
Retail e-commerce boosts access to energy drinks brands
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concentrates face shifting preferences towards healthier variants
INDUSTRY PERFORMANCE
Concentrates sees relatively flat performance
Powder variants lead growth
WHAT’S NEXT?
Subdued performance for concentrates
Growing manufacturer focus on powder concentrates
Shift towards healthier options
COMPETITITVE LANDSCAPE
Atlantic Trade doo leads concentrates, supported by strong brand equity
Vital Mestinje doo drives growth through strong value positioning
CHANNELS
Supermarkets leads concentrates distribution
E-commerce reshapes distribution of concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD tea benefits from health and wellness trends and innovation
INDUSTRY PERFORMANCE
RTD outperforms overall soft drinks market due to health-led demand
Regular and reduced sugar variants benefit from high number of new product launches
WHAT’S NEXT?
RTD tea poised for steady growth
Advanced technologies will drive improvements to product quality, efficiency and sustainability
Anticipated shift towards more sophisticated, healthier offerings
COMPETITITVE LANDSCAPE
Nika Bev doo retains leadership
Coca-Cola HBC Slovenija doo leads growth, following entry of Nestea
CHANNELS
Modern grocery retailers lead sales
E-commerce strengthens its role
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD coffee thrives on back of busier lifestyles
INDUSTRY PERFORMANCE
RTD coffee retains growth momentum, driven by convenience and innovation
Innovation centres around non-dairy and sugar-free variants
WHAT’S NEXT?
RTD coffee will continue to see robust growth
Flavour, sustainability and customisation will be key areas of focus
Health and wellness trend will impact manufacturer strategies
COMPETITITVE LANDSCAPE
Atlantic Trade doo leads with Rauch Cafemio
Nestlé Adriatic doo drives growth with Nescafé
CHANNELS
Convenience stores lead RTD coffee distribution
Retail e-commerce continues to gain strength
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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