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Soft Drinks in Slovakia

Published Dec 24, 2025
Length 109 Pages
SKU # EP20680686

Description

Off-trade volume sales of soft drinks declined in 2025 as the category faced a particularly challenging year shaped by unfavourable weather, rising price sensitivity and the introduction of the new sugar tax. This legislative change applied uniformly to all sweetened soft drinks, including reduced sugar variants and those using alternative sweeteners, eliminating many of the incentives consumers might otherwise have had to shift towards healthier formulations. As a result, purchasing decisions w...

Euromonitor International's Soft Drinks in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

109 Pages
Soft Drinks in Slovakia
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN SLOVAKIA
EXECUTIVE SUMMARY
Soft drinks struggle under taxation pressure and subdued consumer sentiment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health-driven reformulation gains visibility but is constrained by uniform taxation
Rising competition from non-alcoholic beer limits soft drinks recovery
Energy drinks remain resilient despite economic pressure and rising competition
WHAT’S NEXT?
Soft drinks to face constrained volume recovery amid intensifying cross-category competition
Premiumisation to accelerate as consumers seek healthier and cleaner formulations
Heightened legislative pressure to reshape category dynamics and pricing strategies
COMPETITIVE LANDSCAPE
Coca-Cola HBC Slovakia maintains leadership but diversifies focus amid category stagnation
Mineralne Vody advances rapidly as bottled water outperforms taxed categories
CHANNELS
Supermarkets strengthen their role as consumers prioritise convenience and promotions
Discounters emerge as the strongest offline growth driver while e-commerce accelerates
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Slovakia
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SLOVAKIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Carbonates experience severe pressure as taxation, price inflation and weak seasonal demand converge
INDUSTRY PERFORMANCE
Retail volume sales of carbonates decreased in 2025
Reduced sugar cola carbonates performed best, though still declining overall
WHAT’S NEXT?
Retail volume sales of carbonates are expected to rise over the forecast period overall
Digital innovation and reformulation to influence product development and positioning
Legislative tightening to intensify category pressure and shape corporate strategy
COMPETITIVE LANDSCAPE
Coca-Cola HBC Slovakia remains category leader amid intensifying price competition
Private label emerges as the most dynamic competitor in 2025
CHANNELS
Supermarkets remain the leading distribution channel for carbonates
Discounters become the most dynamic channel as consumers trade down
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN SLOVAKIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sugar tax, rising costs and trading down reshape the role of juice in Slovak households
INDUSTRY PERFORMANCE
Price-sensitive households cut back as sugar tax and competition weigh on everyday juice consumption
Not from concentrate 100% juice benefits from narrower price gap and stronger health credentials
WHAT’S NEXT?
Premiumisation and health-led positioning to underpin a gradual recovery in juice
Innovation in no-added-sugar recipes and sustainable packaging to support value growth
Fiscal tightening reinforces the shift towards 100% juice while constraining overall demand
COMPETITIVE LANDSCAPE
Maspex defends leadership through Relax branding and portfolio stretch into mocktails
Coop Jednota’s value-for-money juices gain traction under health-forward private label positioning
CHANNELS
Supermarkets remain the primary destination for juice, balancing breadth, promotions and convenience
Discounters gain share as budget-conscious households shift towards private label juices
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN SLOVAKIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sugar tax shock, weaker summer and cautious households reshape bottled water consumption
INDUSTRY PERFORMANCE
Bottled water declines less sharply as affordability and neutrality support everyday hydration
Carbonated mineral water benefits from local tradition, mineral cues and competitive pricing
WHAT’S NEXT?
Climate pressures, health awareness and source diversification to support gradual volume recovery
Functional waters and sugar-free innovations gain momentum under tighter fiscal rules
Fiscal tightening and water policy debates reinforce the strategic role of packaged water
COMPETITIVE LANDSCAPE
Budis builds leadership on aggressive pricing, strong branding and sports partnerships
Minerálne Vody leverages dual-brand portfolio and promotions to capture price-conscious shoppers
CHANNELS
Supermarkets strengthen their role as the main hub for bulk and family bottled water purchases
Discounters gain share as large packs and sharp pricing attract cost-conscious households
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN SLOVAKIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sugar tax, trading down and functional powders undermine RTD sports drinks demand
INDUSTRY PERFORMANCE
Sugar-taxed ready-to-drink formats lose share to powders, tablets and functional waters
Core isotonic drinks remain the reference but struggle against functional bottled water
WHAT’S NEXT?
Slow early recovery as fiscal pressure persists, followed by stronger growth as premiumisation returns
Digital coaching, influencers and data-driven activation strengthen category relevance
Second-wave sugar taxation accelerates migration to powders, supplements and functional waters
COMPETITIVE LANDSCAPE
Oshee defends leadership through wide availability and value-oriented functional positioning
Innovation and flavour extensions keep Oshee the most dynamic player in 2025
CHANNELS
Supermarkets remain the core platform for take-home sports drinks under pressure
Supermarkets, forecourt retailers and e-commerce expand access points and impulse occasions
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN SLOVAKIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Functional positioning and strong brand images help energy drinks outperform a struggling soft drinks market
INDUSTRY PERFORMANCE
Energy drinks show strong resilience as functional benefits outweigh price sensitivity
Reduced sugar variants gain momentum despite equal tax treatment
WHAT’S NEXT?
Steady growth ahead, with maturing demand and increasing competition moderating momentum
Digital activation, gaming partnerships and data-driven promotions sharpen energy drink engagement
Fiscal and regulatory scrutiny intensifies, raising costs and potential access barriers
COMPETITIVE LANDSCAPE
Hell Energy consolidates leadership through reach, pricing and strong taste credentials
Monster and private label gain, but premium brands feel sugar tax impact differently
CHANNELS
Hypermarkets remain key for planned multi-can purchases and deep promotions
Discounters outpace other channels as value focus and network expansion draw shoppers
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN SLOVAKIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sugar tax shock, shifting definitions and functional rivals undermine concentrates
INDUSTRY PERFORMANCE
Concentrates suffer steep decline as taxation and substitution bite
Liquid concentrates perform “least badly”, supported by innovation and promotions
WHAT’S NEXT?
Gradual recovery expected, driven by premium niches and better macro conditions
Digital communities and informal online channels support homemade and niche solutions
Second wave of sugar taxation prolongs headwinds and reinforces downtrading
COMPETITIVE LANDSCAPE
Kofola defends leadership while experimenting with tax-avoiding concepts
Sports nutrition specialists limit declines through functionality and channel focus
CHANNELS
Supermarkets and convenience stores anchor distribution, but their roles diverge by format
Discounters gain ground with sharp pricing and expanding networks
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN SLOVAKIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sugar tax shock and changing health priorities reshape RTD tea in 2025
INDUSTRY PERFORMANCE
RTD tea loses momentum amid sugar tax shock, weaker weather and squeezed wallets
Carbonated RTD tea and kombucha stand out, but cannot escape decline
WHAT’S NEXT?
Gradual recovery ahead, powered by premium, functional and low-sugar RTD teas
Sustainability and packaging innovation shape the next phase of RTD tea
Fiscal pressure continues, but sentiment improves later in the period
COMPETITIVE LANDSCAPE
Coca-Cola HBC defends leadership in a hostile year
Maspex gains ground, while newcomers test premium niches
CHANNELS
Supermarkets anchor distribution with breadth, visibility and promotions
Discounters gain share with sharp prices and expanding private label ranges
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN SLOVAKIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD coffee struggles as sugar tax, soaring input costs and fierce competition bite in 2025
INDUSTRY PERFORMANCE
RTD coffee demand falls as sugar tax and high coffee prices push up unit costs
RTD coffee remains the most dynamic format within its tiny segment, but still lags energy drinks
WHAT’S NEXT?
RTD coffee set to return to growth as mobility, convenience and premiumisation trends strengthen
Foodservice recovery, innovation and digital channels will shape category dynamics
Tougher VAT regime and scrutiny of energy drinks create both headwinds and opportunities
COMPETITIVE LANDSCAPE
Hell Energy SK sro retains leadership by leveraging cross-category strength
Rajo (Meggle Slovakia) drives growth with milk-based café-style innovation
CHANNELS
Supermarkets remain the main gateway to chilled coffee
Discounters gain momentum as private label and sharp pricing win over cautious shoppers
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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