Soft Drinks in Romania
Description
Soft drinks in Romania experienced a mixed performance in 2025 as inflationary pressure, VAT increases and broader austerity measures continued to impact household budgets. Despite this challenging economic backdrop, off-trade volume sales edged upwards overall, supported by comparatively resilient categories such as bottled water, juice and sports drinks. Carbonates, by contrast, declined as consumers increasingly reduced discretionary purchases and prioritised beverages perceived as natural, f...
Euromonitor International's Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
97 Pages
- Soft Drinks in Romania
- Euromonitor International
- December 2025
- List Of Contents And Tables
- SOFT DRINKS IN ROMANIA
- EXECUTIVE SUMMARY
- Soft drinks performance shaped by affordability pressures and shifting lifestyle preferences
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Health-aligned beverages outperform as consumers reassess value and functionality
- Deposit-Return System reshapes packaging dynamics and encourages operational efficiencies
- WHAT’S NEXT?
- Soft drinks demand set to rise gradually despite economic constraints
- E-commerce acceleration driven by convenience, automation and omnichannel expansion
- Technological investment to strengthen domestic production and supply chain resilience
- COMPETITIVE LANDSCAPE
- Coca-Cola HBC Romania maintains leadership through scale, visibility and operational investment
- Emerging beverage brands gain momentum as they diversify portfolios and leverage lifestyle trends
- CHANNELS
- Hypermarkets consolidate leadership through scale, assortment and value-led strategies
- E-commerce emerges as the fastest-growing channel as omnichannel players scale logistics
- FOODSERVICE VS RETAIL SPLIT
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- APPENDIX
- Fountain sales in Romania
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Carbonates struggle as price inflation, sugar taxation and health-driven substitution reshape demand
- INDUSTRY PERFORMANCE
- Health perceptions, sugar taxation and value concerns accelerate the decline of traditional carbonates
- Tonic water and mixers gain momentum as cocktail culture and premium drinking rituals expand
- WHAT’S NEXT?
- Carbonates set to continue declining as consumers pivot towards healthier and more natural soft drinks
- Sustainability, packaging innovation and manufacturing modernisation reshape future market dynamics
- Health concerns prompt functional repositioning and experimentation with reduced sugar and prebiotic formulations
- COMPETITIVE LANDSCAPE
- Coca-Cola HBC Romania reinforces leadership through innovation, localisation and experiential branding
- Merlins Beverages accelerates growth as Pop Cola positions itself as a local, natural and ethical alternative
- CHANNELS
- Small local grocers and modern grocery retailers maintain strong carbonates presence through accessibility and assortment breadth
- E-commerce gains momentum as consumers seek convenience, wide assortments and competitive pricing
- CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- JUICE IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Juice benefits from health-driven substitution, value strategies and innovation despite economic headwinds
- INDUSTRY PERFORMANCE
- Health positioning and aggressive discounting underpin growth in a strained economic climate
- Not-from-concentrate juices gain momentum as consumers increasingly favour natural and functional options
- WHAT’S NEXT?
- Juice set to expand as health and wellness trends strengthen and sugar taxation reshapes category dynamics
- The competitive landscape will intensify as local and digital-first players expand through innovation and agile distribution
- Sustainability and eco-friendly manufacturing will shape future product and operational strategies
- COMPETITIVE LANDSCAPE
- Tymbark-Maspex Romania strengthens its leadership through innovation, portfolio depth and youth-oriented marketing
- Rauch Romania accelerates growth through strong value positioning and expanding category presence
- CHANNELS
- Hypermarkets retain category leadership through strong assortments, value formats and in-store innovation
- E-commerce gains relevance as direct-to-consumer brands and omnichannel retailers strengthen their digital capabilities
- CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- BOTTLED WATER IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Bottled water strengthens its position as health concerns, climate pressures and sustainability habits reshape demand
- INDUSTRY PERFORMANCE
- Bottled water sees continued growth as safety perceptions, wellness trends and extreme weather amplify consumer reliance on packaged hydration
- Functional water emerges as a key growth engine as consumers embrace added-value hydration
- WHAT’S NEXT?
- Category growth set to continue as natural resources, climate pressures and shifting consumption habits sustain strong bottled water demand
- Technological advancement to accelerate as producers invest in automation, capacity expansion and efficiency upgrades
- Sustainability and changing consumption norms to influence bottled water choices across retail and foodservice
- COMPETITIVE LANDSCAPE
- Romaqua Group consolidates leadership through brand strength, heritage and widespread market presence
- OSHEE leads dynamic performance as multifunctional hydration gains traction
- CHANNELS
- Small local grocers retain leadership, supported by coverage advantages and habitual purchasing patterns
- E-commerce continues to build momentum as logistics efficiencies and consumer convenience fuel adoption
- CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SPORTS DRINKS IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Active lifestyles, product diversification and health-driven choices underpin the steady growth of sports drinks
- INDUSTRY PERFORMANCE
- Health consciousness and an expanding sports culture drive category growth despite economic pressures
- Reduced sugar sports drinks lead growth as wellness priorities reshape consumption
- WHAT’S NEXT?
- Sports drinks expected to continue expanding as awareness, education and product availability increase
- Technological developments, digitalisation and social media engagement to shape market evolution
- Sustainability and health concerns to guide product reformulation and packaging choices
- COMPETITIVE LANDSCAPE
- Quadrant-Amroq Beverages consolidates leadership through brand recognition and extensive distribution
- Decathlon strengthens its momentum as sports participation and private label credibility accelerate growth
- CHANNELS
- Hypermarkets maintain leadership as consumers seek convenience, assortment and value
- E-commerce grows rapidly as convenience, expanded assortment and rapid delivery attract active consumers
- CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ENERGY DRINKS IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Regulatory pressures, negative health perceptions and rising prices weigh heavily on category performance
- INDUSTRY PERFORMANCE
- Regulation and shifting health attitudes drive a notable decline in category demand
- Reduced sugar energy drinks outperform as consumers seek lighter, more permissible functionality
- WHAT’S NEXT?
- Category expected to gradually recover as cocktail culture expands and adult consumption stabilises
- Digital engagement, co-branding partnerships and manufacturing innovation to shape category strategies
- Regulation and health perceptions to limit future potential while encouraging recipe optimisation
- COMPETITIVE LANDSCAPE
- Hell Energy strengthens leadership through innovation, distribution depth and functional upgrades
- Monster Beverage Corp remains the most dynamic player through bold marketing and strong consumer engagement
- CHANNELS
- Small local grocers retain leadership due to proximity, impulse purchasing and rural coverage
- E-commerce expands rapidly as consumers embrace convenience and bulk purchasing
- CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- CONCENTRATES IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Affordability concerns and shifting consumption habits shape a modest but stabilising category performance
- INDUSTRY PERFORMANCE
- Economic pressures reinforce the relevance of concentrates but category perception still limits broader adoption
- Powder concentrates outperform due to specialised sports formats and rising fitness engagement
- COMPETITIVE LANDSCAPE
- Laurul SA strengthens leadership through heritage positioning and portfolio expansion into cocktail-centric syrups
- Decathlon SA continues to outpace competitors through strong demand for sports powders and expanding nationwide presence
- CHANNELS
- Hypermarkets retain dominance due to assortment breadth, competitive pricing and private label expansion
- E-commerce accelerates as consumers embrace convenience, locker networks and flexible delivery options
- WHAT’S NEXT?
- Category set for slight growth as sports powders expand and natural syrups gain traction
- Modernisation of production and logistics to improve efficiency as e-commerce gains further importance
- Health and wellness trends to shape premiumisation and encourage bio and natural formulations
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- CATEGORY DATA
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD TEA IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Health-driven migration from carbonates boosts RTD tea, but economic pressures temper overall momentum
- INDUSTRY PERFORMANCE
- Health perceptions strengthen demand, though rising prices limit the full potential of category growth
- Reduced sugar RTD tea outperforms amid growing health consciousness and favourable price positioning
- WHAT’S NEXT?
- Rising health and ethical expectations will propel steady growth and more premium RTD tea offerings
- Sustainability and automation set to reshape manufacturing, packaging and supply chains
- Strong demand for natural, sustainable and eco-friendly RTD tea to shape future category innovation
- COMPETITIVE LANDSCAPE
- Coca-Cola HBC Romania SRL consolidates leadership through strong brand equity and innovations in reduced sugar RTD tea
- Hell Energy SRL expands rapidly as Xixo gains distribution and awareness in a growing market
- CHANNELS
- Small local grocers lead due to convenience, impulse purchases and strong rural penetration
- E-commerce accelerates as mobile shopping, rapid delivery and locker networks reshape buying behaviour
- CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD COFFEE IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Premiumisation, coffee culture expansion and mobility-driven consumption stimulate strong category growth
- INDUSTRY PERFORMANCE
- Shifting consumer habits and premium expectations underpin strong uptake of RTD coffee
- WHAT’S NEXT?
- Dynamic lifestyles and sustained demand for convenience to drive continued category expansion
- Digitalisation, e-commerce expansion and social media engagement to shape competitive dynamics
- Sustainability and ethical sourcing to guide purchasing decisions and innovation priorities
- COMPETITIVE LANDSCAPE
- Starbucks Corp consolidates leadership through strong brand equity, premium positioning and wide distribution
- 5 to go Concept SRL emerges as the fastest-growing player through brand popularity and strategic diversification
- CHANNELS
- Hypermarkets lead sales due to breadth of assortment, strong pricing and private label expansion
- E-commerce accelerates as consumers embrace convenience, rapid delivery and diversified product portfolios
- CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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