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Soft Drinks Packaging in Italy

Publisher Euromonitor International
Published Jul 10, 2025
Length 10 Pages
SKU # EP20807968

Description

In 2024, total soft drinks packaging retail volumes in Italy decreased by 1% to 15 billion units, as cost of living pressures led some consumers to purchase fewer soft drinks, and others sought affordability. Despite the overall decline, certain pack types and sizes experienced growth, driven by the rising demand for convenience, on-the-go formats, and environmentally responsible solutions. The health and wellness movement continued to influence sales, with brands launching more low sugar and fu...

Euromonitor International's Soft Drinks Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

10 Pages
Soft Drinks Packaging in Italy
Euromonitor International
January 2026
List Of Contents And Tables
SOFT DRINKS PACKAGING IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Italy sees a decline in soft drinks packaging volumes and a move to affordability, driven by cost-of-living pressures
Italy advances in PET recycling and sustainable soft drinks packaging in response to EU directives
Italy's soft drinks packaging evolves towards sustainability and innovation
PROSPECTS AND OPPORTUNITIES
Italy's soft drinks packaging volumes set to remain stagnant due to health trend and sustainability
PET bottles set to gain share in soft drinks packaging, driven by move to rPET and regulatory compliance
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