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Soft Drinks in Nigeria

Published Dec 24, 2025
Length 104 Pages
SKU # EP20680690

Description

Soft drinks in Nigeria recorded improved volume growth in 2025 as inflationary pressure eased and average unit prices rose at a significantly slower rate than in 2024. A more stable exchange rate helped moderate raw material cost escalation, supporting stronger supply continuity and enabling manufacturers to avoid the extreme price jumps seen the previous year. Despite this relative easing, purchasing power remained severely constrained for most households, and affordability continued to shape c...

Euromonitor International's Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

104 Pages
Soft Drinks in Nigeria
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Soft drinks stabilise as inflation moderates but affordability continues to define consumer behaviour
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability pressures reshape consumption but functional needs continue to influence category preference
Manufacturers prioritise pack-size optimisation and distribution reach over high-risk innovation
Distribution-led competition intensifies as companies target underserved markets
WHAT’S NEXT?
Retail volume sales of soft drinks are set to rise over the forecast period
Improving macroeconomic stability will stimulate innovation and expand category breadth
Digitalisation will transform distribution efficiency and deepen reach into fragmented retail
COMPETITIVE LANDSCAPE
Coca-Cola Nigeria remains the leading company in 2025 due to strong brand equity and widespread distribution
Regional value brands drive dynamism through aggressive pricing and expanded market reach
CHANNELS
Small local grocers remain the leading distribution channel for soft drinks in 2025
Supermarkets emerge as the most dynamic channel despite economic constraints
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Nigeria
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability, competition, and energy-seeking behaviours underpin strong category momentum in 2025
INDUSTRY PERFORMANCE
Retail volume sales of carbonates increased in 2025
Cola carbonates is the most dynamic category in 2025
WHAT’S NEXT?
Retail volume sales of carbonates are expected to rise over the forecast period
New packaging formats, flavour development, and digitalised distribution will shape innovation
Sugar taxation and growing health awareness may reshape category dynamics
COMPETITIVE LANDSCAPE
Coca-Cola Nigeria is the leading company in 2025 in carbonates
Mamuda Beverages Nigeria Ltd was the most dynamic company overall in 2025
CHANNELS
Small local grocers were the leading distribution channel in carbonates in 2025
Supermarkets were the most dynamic distribution channel in 2025
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Juice stabilises in 2025 as consumers adapt to high prices and prioritise occasional, affordable consumption
INDUSTRY PERFORMANCE
Retail volume sales of juice increase in 2025 as consumers downtrade to smaller packs and more affordable brands
Juice drinks are the most dynamic category in 2025 as the most affordable, child-focused option
WHAT’S NEXT?
Retail volume sales of juice are expected to rise over the forecast period as incomes recover and the child population expands
Local sourcing, new formats, and niche segments shape innovation and technological progress
Health and wellness trends encourage premium, locally sourced juice propositions
COMPETITIVE LANDSCAPE
CHI Ltd is the leading company in 2025 in juice
Coca-Cola Nigeria is the most dynamic company overall in 2025
CHANNELS
Small local grocers are the leading distribution channel within juice in 2025
Supermarkets are the most dynamic distribution channel in 2025, supported by e-commerce and growing out-of-home occasions
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bottled water maintains strong growth as an essential good despite sustained price pressures
INDUSTRY PERFORMANCE
Retail volume sales of bottled water increase in 2025 as essentiality and climate needs override affordability constraints
Still purified bottled water is the most dynamic category as consumers prioritise basic daily hydration
WHAT’S NEXT?
Retail volume sales of bottled water are expected to rise over the forecast period overall
Innovation in niche, flavoured, and functional waters supports premium development
Sustainability and added health benefits become key differentiators for premium bottled water
COMPETITIVE LANDSCAPE
Nestlé Nigeria is the leading company in 2025 in bottled water
Seven-Up Bottling Co is the most dynamic company overall in 2025
CHANNELS
Small local grocers are the leading distribution channel within bottled water in 2025
Supermarkets are the most dynamic distribution channel in 2025, with e-commerce gradually expanding and on-trade lagging
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports drinks remains niche but gains visibility as exercise and wellness culture expand
INDUSTRY PERFORMANCE
Retail volume sales of sports drinks increase in 2025 but remain constrained by weak disposable income
Regular sports drinks is the most dynamic category as the market remains at an early stage of development
WHAT’S NEXT?
Retail volume sales of sports drinks are expected to rise over the forecast period overall
Product innovation and flavour diversification support category expansion among young, urban consumers
Health concerns and scrutiny of energy drinks support the positioning of sports drinks as a safer hydration option
COMPETITIVE LANDSCAPE
FMCG Distribution Ltd is the leading company in 2025 in sports drinks through Lucozade Sport
FMCG Distribution Ltd is also the most dynamic company overall in 2025 as Lucozade Sport leverages brand equity and value positioning
CHANNELS
Small local grocers are the leading distribution channel within sports drinks in 2025
Supermarkets are the most dynamic distribution channel in 2025 as modern retail gains traction
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concentrates maintains a small but resilient role as an affordable alternative to juice
INDUSTRY PERFORMANCE
Retail volume sales of concentrates increase modestly in 2025 as affordability supports demand
Powder concentrates is the most dynamic category in 2025 thanks to low cost and portability
WHAT’S NEXT?
Retail volume sales of concentrates are expected to rise over the forecast period overall
Innovation, flavour diversification and higher quality concepts can unlock new demand
Health and wellness positioning strengthens the long-term relevance of concentrates
COMPETITIVE LANDSCAPE
FMCG Distribution Ltd is the leading company in 2025 in concentrates
Foster Clark Products Ltd is the most dynamic company overall in 2025
CHANNELS
Small local grocers are the leading distribution channel within concentrates in 2025
Supermarkets is the most dynamic distribution channel in 2025 as modern retail gains relevance
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 94 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 95 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 97 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 98 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 99 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 100 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 101 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 102 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 103 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 104 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 105 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 106 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 107 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD tea faces another difficult year as economic pressures limit discretionary purchases
INDUSTRY PERFORMANCE
Weak consumer purchasing power shifts demand toward categories perceived to offer stronger functional value than RTD tea
Absence of reduced-sugar options reinforces the dominance of sweet, flavoured RTD tea aimed at younger consumers
WHAT’S NEXT?
Growing interest in healthier, novel beverages positions RTD tea for gradual recovery as economic conditions improve
Innovation centred on flavour diversification, functional benefits and carbonation is set to stimulate category visibility
Strengthening the health and natural positioning will be essential as consumers seek alternatives to sugary beverages
COMPETITIVE LANDSCAPE
Chi Ltd maintains leadership through strong brand recognition, product extensions and widespread distribution
Cway Food & Beverages expands rapidly through PET-based innovation and refreshed product launches
CHANNELS
Small local grocers retain dominance as affordability pressures keep consumers focused on convenient, low-cost purchasing points
Supermarkets gain momentum as modern retail expands and consumers seek variety and brand discovery
CATEGORY DATA
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 109 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising interest in convenient, energy-boosting beverages drives strong growth despite economic pressures
INDUSTRY PERFORMANCE
A developing coffee culture and preference for creamy formats underpin strong volume growth
Lack of segmentation keeps 3-in-1 creamy RTD coffee dominant as innovation remains limited
WHAT’S NEXT?
Modern lifestyles, rising coffee awareness and demand for convenient energy support strong forecast growth
Innovation centred on flavour variety, café-style formats and functional ingredients will broaden appeal
Health-oriented positioning offers opportunity as consumers seek alternatives to sugary drinks
COMPETITIVE LANDSCAPE
Nestlé Nigeria maintains overwhelming leadership through brand equity, distribution strength and alignment with local taste preferences
Minimal competitive activity leaves Nestlé as the sole meaningful contributor to category expansion
CHANNELS
Supermarkets dominate distribution as early adopters gravitate toward modern retail environments
Independent small grocers increase share as product awareness grows and convenience becomes more critical
CATEGORY DATA
Table 121 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 122 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Energy drinks growth slows as health concerns rise but the category remains highly visible and competitive
INDUSTRY PERFORMANCE
Retail volume sales of energy drinks increase in 2025 but growth slows as consumers trade across categories
Regular energy drinks remains the key growth driver while affordable mass brands outperform premium offerings
WHAT’S NEXT?
Retail volume sales of energy drinks are expected to rise over the forecast period but face health and saturation headwinds
Flavour innovation, pack size segmentation and functional positioning support future category development
Health concerns, potential regulation and demand for ‘natural’ formulations shape future innovation
COMPETITIVE LANDSCAPE
FMCG Distribution Ltd is the leading company in 2025 in energy drinks through Lucozade
Rite Foods Ltd, Coca-Cola Nigeria and Mamuda Beverages Nigeria are among the most dynamic competitors in 2025
CHANNELS
Small local grocers are the leading distribution channel within energy drinks in 2025
Supermarkets is the most dynamic distribution channel in 2025 as modern retail and e-commerce gain relevance
CATEGORY DATA
Table 133 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 134 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 135 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 136 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 141 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 142 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 143 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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