Report cover image

Soft Drinks in the Netherlands

Publisher Euromonitor International
Published Nov 27, 2025
Length 92 Pages
SKU # EP20639418

Description

While economic uncertainty and rising prices are inevitably making Dutch consumers more focused in their purchasing decisions, soft drinks is expected to see an improved performance in the Netherlands in 2025. A key factor in the upturn in the market’s fortunes will be the growing willingness to pay for products that are aligned with consumers’ rising interest in health and wellness. Reduced sugar variants are outperforming regular products across several categories, while many areas of soft dri...

Euromonitor International's Soft Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

92 Pages
Soft Drinks in the Netherlands
Euromonitor International
November 2025
List Of Contents And Tables
SOFT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Soft drinks seeing an upturn
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Weather conditions boost demand, but price rises constrain growth
Shift towards healthier products and marketing tie-ins
WHAT’S NEXT?
Manufacturers need to focus on value
Health and wellness to remain key
Red Bull challenging Coca-Cola for top spot
COMPETITIVE LANDSCAPE
Coca-Cola holds presence across soft drinks
Smaller local companies benefit from clean, modern design and transparency
CHANNELS
Supermarkets dominates distribution of soft drinks
Retail e-commerce proving popular amongst large, busy households
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in the Netherlands
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasingly targeting adults
INDUSTRY PERFORMANCE
Warm weather in spring and summer helps category to achieve growth
Growing interest in reduced sugar orange carbonates
WHAT’S NEXT?
Very modest growth expected
Producers develop new concepts to steal consumers from alcoholic drinks category
Reduced sugar variants will see further growth, but regular variants will compete
COMPETITIVE LANDSCAPE
Coca-Cola launches new flavour variants for its popular carbonates brands
Kumasi Drinks offers ethical consumption, no added sugar and novel flavour to adult consumers
CHANNELS
Supermarkets continue to develop their carbonates ranges
E-commerce expanding its presence in carbonates
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Juice affected by price rises and high sugar content
INDUSTRY PERFORMANCE
Juice suffering from a spike in the cost of fruit
Premium and health-orientated products more resilient
WHAT’S NEXT?
Juice set to continue to struggle
Functional products could help to revitalise the category
Dutch Government intends to close tax loophole
COMPETITIVE LANDSCAPE
Riedel continues to struggle with a decline in juice consumption
Innocent proves resilient despite price increases
CHANNELS
Supermarkets remains the main channel for juice
Retail e-commerce appeals to heavy users of juice products
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-driven growth, but alternatives provide notable competition
INDUSTRY PERFORMANCE
Warm summer weather boosts sales
Functional bottled water spurs growth
WHAT’S NEXT?
Changes in consumer habits will boost performance of bottled water
Systems for home carbonation will become an even more popular alternative to bottled water
Consumers will demand more transparency
COMPETITIVE LANDSCAPE
Spadel remains dominant in bottled water
Vitamin Well sees further dynamic growth
CHANNELS
Supermarkets dominates in bottled water
Retail e-commerce appeals to heavy users, but faces competition
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports drinks benefits from growing interest in sports nutrition generally
INDUSTRY PERFORMANCE
Sports drinks appears to be turning corner
Sports drinks benefiting from broader interest in functional food and drink
WHAT’S NEXT?
Very positive outlook for sports drinks
The success of related categories will bring new opportunities for sports drinks
Growing interest in preventative health will help the growth of sports drinks
COMPETITIVE LANDSCAPE
United Soft Drinks leads the way
but Coca-Cola challenges for the number one position
CHANNELS
Supermarkets dominate, but on-the-go consumers also visit other types of outlets
Discounters displaying growing interest in sports nutrition
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers becoming more accepting of functional products
INDUSTRY PERFORMANCE
Energy drinks continues to perform well
Strong growth for reduced sugar variants
WHAT’S NEXT?
Positive outlook for energy drinks
Energy drinks will profit from general interest in functional products
Stricter legislation on energy drinks remains a threat
COMPETITIVE LANDSCAPE
Red Bull remains dominant
Monster Energy benefits from new launches and expanded distribution
CHANNELS
Supermarkets remains the leading channel
Growth for supermarkets and retail e-commerce, while Action drives expansion of general merchandise stores
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concentrates appeals to budget-conscious consumers
INDUSTRY PERFORMANCE
Concentrates still seen as offering value for money
Liquid concentrates benefits from home carbonation
WHAT’S NEXT?
Maturity of liquid concentrates will limit volume growth
More opportunities for distribution through discounters
Development of new reduced sugar concentrates could be an opportunity to attract new consumers
COMPETITIVE LANDSCAPE
Consumers switch to Raak because of its affordability
D-Drinks appeals to health-conscious consumers
CHANNELS
Supermarkets is the main grocery channel for concentrates’ core consumer group
Discounters an important alternative
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health exerts a strong influence on category development
INDUSTRY PERFORMANCE
Decline of carbonated products a constraint on overall category performance
Still takes share from carbonated, but kombucha continues to attract health-conscious consumers
WHAT’S NEXT?
RTD tea enters new phase in its development, kombucha can expand distribution
Reduced sugar options will outperform regular variants, but growth will be slower
Natural image of RTD tea could limit potential for functional innovation
COMPETITIVE LANDSCAPE
Consumers buy in bulk during promotions or switch to private label
Upfront aligning with prevailing demand trends
CHANNELS
Supermarkets remains dominant, but other channels gain ground
Retail e-commerce increases share
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD coffee thriving despite price increases
INDUSTRY PERFORMANCE
RTD coffee hit by price increases
RTD coffee is hot in the Netherlands
WHAT’S NEXT?
Strong growth expected for RTD coffee
Consumers more aware of sustainability issues around coffee
RTD coffee will grow into a mainstream category if it can reach consumers outside the major urban areas
COMPETITIVE LANDSCAPE
Starbucks leads the way
Nestlé looking to establish itself in RTD coffee with new Nescafé range
CHANNELS
Discounters has significant share in RTD coffee
Convenience retailers focused on building RTD coffee sales
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us